Muda, M. (2014). Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: Empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda. Institute of Graduate Studies, UiTM.
Chicago Style (17th ed.) CitationMuda, Mazzini. Modelling the Effects of Perceived Credibility on Consumers’ Attitudes and Purchase Intention: Empirical Evidence from Celebrity Entrepreneur Endorser Advertisement / Mazzini Muda. Institute of Graduate Studies, UiTM, 2014.
MLA (8th ed.) CitationMuda, Mazzini. Modelling the Effects of Perceived Credibility on Consumers’ Attitudes and Purchase Intention: Empirical Evidence from Celebrity Entrepreneur Endorser Advertisement / Mazzini Muda. Institute of Graduate Studies, UiTM, 2014.
Warning: These citations may not always be 100% accurate.