Consumer acceptance towards night zoo at Zoo Melaka: An analysis on marketing mix strategies / Noorasliaomie Padlan

The purpose of this research is to measure the effectiveness of the marketing mix strategy towards Night Zoo at Zoo Melaka by identifying the level of consumer acceptance towards the marketing mix strategy. The dependent variable for this research is consumer acceptance and the component of marketin...

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Main Author:	Padlan, Noorasliaomie
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Marketing
Online Access:	http://ir.uitm.edu.my/id/eprint/19292/ http://ir.uitm.edu.my/id/eprint/19292/1/PPb_NOORASLIAOMIE%20PADLAN%20BM%2008_5.pdf

id	uitm-19292
recordtype	eprints
spelling	uitm-192922018-02-23T03:19:06Z http://ir.uitm.edu.my/id/eprint/19292/ Consumer acceptance towards night zoo at Zoo Melaka: An analysis on marketing mix strategies / Noorasliaomie Padlan Padlan, Noorasliaomie Marketing The purpose of this research is to measure the effectiveness of the marketing mix strategy towards Night Zoo at Zoo Melaka by identifying the level of consumer acceptance towards the marketing mix strategy. The dependent variable for this research is consumer acceptance and the component of marketing mix, which consists of product, price, promotion and place, represents the independent variables. The research is conducted at Zoo Melaka where 70 questionnaires have been distributed. The questionnaires was distributed during the operational hours of Night Zoo. Based on the study, the researcher finds that consumer moderately accepts Night Zoo at Zoo Melaka. Furthermore, among the four components of marketing mix, place is the most influential factors that contribute to the consumer acceptance towards Night Zoo at Zoo Melaka. While, in term of relationship, all of the four components in marketing mix have significant relationship with consumer acceptance. Through the findings of the research, it can be concluded that all of the four components in marketing mix done by Zoo Melaka for Night Zoo is moderately effective. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19292/1/PPb_NOORASLIAOMIE%20PADLAN%20BM%2008_5.pdf Padlan, Noorasliaomie (2008) Consumer acceptance towards night zoo at Zoo Melaka: An analysis on marketing mix strategies / Noorasliaomie Padlan. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing
spellingShingle	Marketing Padlan, Noorasliaomie Consumer acceptance towards night zoo at Zoo Melaka: An analysis on marketing mix strategies / Noorasliaomie Padlan
description	The purpose of this research is to measure the effectiveness of the marketing mix strategy towards Night Zoo at Zoo Melaka by identifying the level of consumer acceptance towards the marketing mix strategy. The dependent variable for this research is consumer acceptance and the component of marketing mix, which consists of product, price, promotion and place, represents the independent variables. The research is conducted at Zoo Melaka where 70 questionnaires have been distributed. The questionnaires was distributed during the operational hours of Night Zoo. Based on the study, the researcher finds that consumer moderately accepts Night Zoo at Zoo Melaka. Furthermore, among the four components of marketing mix, place is the most influential factors that contribute to the consumer acceptance towards Night Zoo at Zoo Melaka. While, in term of relationship, all of the four components in marketing mix have significant relationship with consumer acceptance. Through the findings of the research, it can be concluded that all of the four components in marketing mix done by Zoo Melaka for Night Zoo is moderately effective.
format	Student Project
author	Padlan, Noorasliaomie
author_facet	Padlan, Noorasliaomie
author_sort	Padlan, Noorasliaomie
title	Consumer acceptance towards night zoo at Zoo Melaka: An analysis on marketing mix strategies / Noorasliaomie Padlan
title_short	Consumer acceptance towards night zoo at Zoo Melaka: An analysis on marketing mix strategies / Noorasliaomie Padlan
title_full	Consumer acceptance towards night zoo at Zoo Melaka: An analysis on marketing mix strategies / Noorasliaomie Padlan
title_fullStr	Consumer acceptance towards night zoo at Zoo Melaka: An analysis on marketing mix strategies / Noorasliaomie Padlan
title_full_unstemmed	Consumer acceptance towards night zoo at Zoo Melaka: An analysis on marketing mix strategies / Noorasliaomie Padlan
title_sort	consumer acceptance towards night zoo at zoo melaka: an analysis on marketing mix strategies / noorasliaomie padlan
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/19292/ http://ir.uitm.edu.my/id/eprint/19292/1/PPb_NOORASLIAOMIE%20PADLAN%20BM%2008_5.pdf
first_indexed	2023-09-18T23:02:15Z
last_indexed	2023-09-18T23:02:15Z
_version_	1777418251456741376

Consumer acceptance towards night zoo at Zoo Melaka: An analysis on marketing mix strategies / Noorasliaomie Padlan

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