Developing customer relationship management for Golden Partners Management in achieving sustainable performance / Norhayati Mohammad

This research was conducted to develop customer relationship management (CRM) for Golden Partners Management (GPM) in achieving sustainable performance. The main objective of this research is to highlighted the current practices of customer relationship (CR) and the lack of, also to find out the imp...

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Bibliographic Details
Main Author:	Mohammad, Norhayati
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2005
Subjects:	Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/19316/ http://ir.uitm.edu.my/id/eprint/19316/1/PPb_NORHAYATI%20MOHAMMAD%20BM%2005_5.pdf

id	uitm-19316
recordtype	eprints
spelling	uitm-193162018-02-27T06:48:52Z http://ir.uitm.edu.my/id/eprint/19316/ Developing customer relationship management for Golden Partners Management in achieving sustainable performance / Norhayati Mohammad Mohammad, Norhayati Consumer satisfaction This research was conducted to develop customer relationship management (CRM) for Golden Partners Management (GPM) in achieving sustainable performance. The main objective of this research is to highlighted the current practices of customer relationship (CR) and the lack of, also to find out the important of CR either to the organization or to the customers and lastly to see whether there are differences in view towards CR by the organization and also the customers. CRM are importance to be practices because of the competitive marketplace and the changing of customers. Today customers are more slippery; where they keep ask more and more information about products or services. And also they apply for new ways of communications, the communications is CRM. Based on finding, it can be concluded here CRM should be practice because of the benefits it give to the organizations and also to their customers. There lot of benefits if they practice CRM, and to be successful several steps should be followed. Faculty of Business and Management 2005 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19316/1/PPb_NORHAYATI%20MOHAMMAD%20BM%2005_5.pdf Mohammad, Norhayati (2005) Developing customer relationship management for Golden Partners Management in achieving sustainable performance / Norhayati Mohammad. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer satisfaction
spellingShingle	Consumer satisfaction Mohammad, Norhayati Developing customer relationship management for Golden Partners Management in achieving sustainable performance / Norhayati Mohammad
description	This research was conducted to develop customer relationship management (CRM) for Golden Partners Management (GPM) in achieving sustainable performance. The main objective of this research is to highlighted the current practices of customer relationship (CR) and the lack of, also to find out the important of CR either to the organization or to the customers and lastly to see whether there are differences in view towards CR by the organization and also the customers. CRM are importance to be practices because of the competitive marketplace and the changing of customers. Today customers are more slippery; where they keep ask more and more information about products or services. And also they apply for new ways of communications, the communications is CRM. Based on finding, it can be concluded here CRM should be practice because of the benefits it give to the organizations and also to their customers. There lot of benefits if they practice CRM, and to be successful several steps should be followed.
format	Student Project
author	Mohammad, Norhayati
author_facet	Mohammad, Norhayati
author_sort	Mohammad, Norhayati
title	Developing customer relationship management for Golden Partners Management in achieving sustainable performance / Norhayati Mohammad
title_short	Developing customer relationship management for Golden Partners Management in achieving sustainable performance / Norhayati Mohammad
title_full	Developing customer relationship management for Golden Partners Management in achieving sustainable performance / Norhayati Mohammad
title_fullStr	Developing customer relationship management for Golden Partners Management in achieving sustainable performance / Norhayati Mohammad
title_full_unstemmed	Developing customer relationship management for Golden Partners Management in achieving sustainable performance / Norhayati Mohammad
title_sort	developing customer relationship management for golden partners management in achieving sustainable performance / norhayati mohammad
publisher	Faculty of Business and Management
publishDate	2005
url	http://ir.uitm.edu.my/id/eprint/19316/ http://ir.uitm.edu.my/id/eprint/19316/1/PPb_NORHAYATI%20MOHAMMAD%20BM%2005_5.pdf
first_indexed	2023-09-18T23:02:18Z
last_indexed	2023-09-18T23:02:18Z
_version_	1777418254063501312

Developing customer relationship management for Golden Partners Management in achieving sustainable performance / Norhayati Mohammad

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