A study on the effectiveness of promotional tools used by the Katerina Hotel / Norhidayah Mohd Sehat
The research of "A Study on the Effectiveness of Promotional Tools Used by the Katerina Hotel" was conducted with three objectives which are first to determine the effectiveness of the existing promotional tools used by the Katerina Hotel, second to study the level of customer awareness to...
| Format: | Student Project |
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| Language: | English |
| Published: |
Faculty of Business and Management
2007
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/19317/ http://ir.uitm.edu.my/id/eprint/19317/1/PPb_NORHIDAYAH%20MOHD%20SEHAT%20BM%2007_5.pdf |