The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez
Brand strategy and design innovation is frequently discussed as key sources of competitive advantage and subsequent brand performance, particularly in the context of SMEs and large sized firms. One of the sectors that are affected by the growth of branding and design innovation is the furniture manu...
| Main Author: | |
|---|---|
| Format: | Book Section |
| Language: | English |
| Published: |
Institute of Graduate Studies, UiTM
2015
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/19335/ http://ir.uitm.edu.my/id/eprint/19335/1/ABS_PUTERI%20FADZLINE%20MUHAMAD%20TAMYEZ%20VOL%207%20IGS%2015.pdf |