The effectiveness of promotional efforts towards Nestle beverages / Nur Hazwani Masor@Mansor

This research was conducted for the purpose of "The Effectiveness of Promotional Effort towards Nestle Beverages". The main objective of this research was to determine the effectiveness of the existing promotions strategies used by Nestle Food Service, to determine the level of effectivene...

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Bibliographic Details
Main Author:	Masor@Mansor, Nur Hazwani
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/19341/ http://ir.uitm.edu.my/id/eprint/19341/1/PPb_NUR%20HAZWANI%20MASOR%40MANSOR%20BM%2007_5.pdf

id	uitm-19341
recordtype	eprints
spelling	uitm-193412018-02-27T06:57:22Z http://ir.uitm.edu.my/id/eprint/19341/ The effectiveness of promotional efforts towards Nestle beverages / Nur Hazwani Masor@Mansor Masor@Mansor, Nur Hazwani Customer services. Customer relations This research was conducted for the purpose of "The Effectiveness of Promotional Effort towards Nestle Beverages". The main objective of this research was to determine the effectiveness of the existing promotions strategies used by Nestle Food Service, to determine the level of effectiveness of promotion that had done by Nestle, to identify which promotional tools that have been used by Nestle is the most influencing the customer, to determine relationship between the promotional tools towards the effectiveness of promotional effort. According to the Marketing Manager of Nestle Food Service, there are not many promotions that have been used by Nestle Food Services. There were only focusing on certain promotional strategies that they think most valuable for them. Thus this research was conducted in order to identify which promotional tools those are most effective that can be implementing to the customer. For the purpose of the study, descriptive research design had been adopted. The respondents of this study was potential customers that using the Nestle beverages. 70 questionnaires had been distributed to the customers who recently used the Nestle beverages. The researcher had used simple random sampling as the sampling techniques. In this study, descriptive statistic had been used to interpret the data such as reliability testing, frequency tables, and one way ANOVA for the hypothesis testing. From the findings, the most effective promotional strategies that Nestle Food Services that were preferred by the customers was the sales promotion and direct marketing. Thus Nestle should take into consideration that direct marketing is one of the strategies that also preferred by the customers because it can save their time in order to get the products that they want. This research also recommends some aspects that need to be improved in order to make the promotional strategies more effective. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19341/1/PPb_NUR%20HAZWANI%20MASOR%40MANSOR%20BM%2007_5.pdf Masor@Mansor, Nur Hazwani (2007) The effectiveness of promotional efforts towards Nestle beverages / Nur Hazwani Masor@Mansor. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Customer services. Customer relations
spellingShingle	Customer services. Customer relations Masor@Mansor, Nur Hazwani The effectiveness of promotional efforts towards Nestle beverages / Nur Hazwani Masor@Mansor
description	This research was conducted for the purpose of "The Effectiveness of Promotional Effort towards Nestle Beverages". The main objective of this research was to determine the effectiveness of the existing promotions strategies used by Nestle Food Service, to determine the level of effectiveness of promotion that had done by Nestle, to identify which promotional tools that have been used by Nestle is the most influencing the customer, to determine relationship between the promotional tools towards the effectiveness of promotional effort. According to the Marketing Manager of Nestle Food Service, there are not many promotions that have been used by Nestle Food Services. There were only focusing on certain promotional strategies that they think most valuable for them. Thus this research was conducted in order to identify which promotional tools those are most effective that can be implementing to the customer. For the purpose of the study, descriptive research design had been adopted. The respondents of this study was potential customers that using the Nestle beverages. 70 questionnaires had been distributed to the customers who recently used the Nestle beverages. The researcher had used simple random sampling as the sampling techniques. In this study, descriptive statistic had been used to interpret the data such as reliability testing, frequency tables, and one way ANOVA for the hypothesis testing. From the findings, the most effective promotional strategies that Nestle Food Services that were preferred by the customers was the sales promotion and direct marketing. Thus Nestle should take into consideration that direct marketing is one of the strategies that also preferred by the customers because it can save their time in order to get the products that they want. This research also recommends some aspects that need to be improved in order to make the promotional strategies more effective.
format	Student Project
author	Masor@Mansor, Nur Hazwani
author_facet	Masor@Mansor, Nur Hazwani
author_sort	Masor@Mansor, Nur Hazwani
title	The effectiveness of promotional efforts towards Nestle beverages / Nur Hazwani Masor@Mansor
title_short	The effectiveness of promotional efforts towards Nestle beverages / Nur Hazwani Masor@Mansor
title_full	The effectiveness of promotional efforts towards Nestle beverages / Nur Hazwani Masor@Mansor
title_fullStr	The effectiveness of promotional efforts towards Nestle beverages / Nur Hazwani Masor@Mansor
title_full_unstemmed	The effectiveness of promotional efforts towards Nestle beverages / Nur Hazwani Masor@Mansor
title_sort	effectiveness of promotional efforts towards nestle beverages / nur hazwani masor@mansor
publisher	Faculty of Business and Management
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/19341/ http://ir.uitm.edu.my/id/eprint/19341/1/PPb_NUR%20HAZWANI%20MASOR%40MANSOR%20BM%2007_5.pdf
first_indexed	2023-09-18T23:02:21Z
last_indexed	2023-09-18T23:02:21Z
_version_	1777418257707302912

The effectiveness of promotional efforts towards Nestle beverages / Nur Hazwani Masor@Mansor

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