Perceived customer satisfaction on Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Nurul Asyiqin Saadun

In the fiercely competitive arena such as automotive industry, it is common sense that the vehicle manufacturers seek features for their new models that would enable them to stand out from those of their rivals. This research is about a study on perceived customer satisfaction on PERODUA products an...

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Bibliographic Details
Main Author:	Saadun, Nurul Asyiqin
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/19359/ http://ir.uitm.edu.my/id/eprint/19359/1/PPb_NURUL%20ASYIQIN%20SAADUN%20BM%2008_5.pdf

id	uitm-19359
recordtype	eprints
spelling	uitm-193592018-02-22T08:50:55Z http://ir.uitm.edu.my/id/eprint/19359/ Perceived customer satisfaction on Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Nurul Asyiqin Saadun Saadun, Nurul Asyiqin Consumer satisfaction In the fiercely competitive arena such as automotive industry, it is common sense that the vehicle manufacturers seek features for their new models that would enable them to stand out from those of their rivals. This research is about a study on perceived customer satisfaction on PERODUA products and services towards product quality, product features, product design and customer service in order to better understand customers' perception. The objectives of this research is to identify the current level of customer satisfaction, to identify the relationship between variables, to determine the difference in satisfaction customers have on PERODUA products and services and lastly to provide recommendation on products and services improvement. The questionnaires are being distributed to 50 users of PERODUA products and services. The data obtained using two methods that are primary and secondary data. Once the necessary data has been collected, the data were being analyzed and summarized in a readable and easily interpretable form using the Statistical Package for the Social Science (SPSS) version 15.0. The results are in the form of reliability testing, frequency, cross-tabulation and correlation. From the findings, the conclusion can be made whether customers are satisfied with the product quality, product features, product design and customer service of PERODUA and to provide recommendations based on findings. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19359/1/PPb_NURUL%20ASYIQIN%20SAADUN%20BM%2008_5.pdf Saadun, Nurul Asyiqin (2008) Perceived customer satisfaction on Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Nurul Asyiqin Saadun. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer satisfaction
spellingShingle	Consumer satisfaction Saadun, Nurul Asyiqin Perceived customer satisfaction on Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Nurul Asyiqin Saadun
description	In the fiercely competitive arena such as automotive industry, it is common sense that the vehicle manufacturers seek features for their new models that would enable them to stand out from those of their rivals. This research is about a study on perceived customer satisfaction on PERODUA products and services towards product quality, product features, product design and customer service in order to better understand customers' perception. The objectives of this research is to identify the current level of customer satisfaction, to identify the relationship between variables, to determine the difference in satisfaction customers have on PERODUA products and services and lastly to provide recommendation on products and services improvement. The questionnaires are being distributed to 50 users of PERODUA products and services. The data obtained using two methods that are primary and secondary data. Once the necessary data has been collected, the data were being analyzed and summarized in a readable and easily interpretable form using the Statistical Package for the Social Science (SPSS) version 15.0. The results are in the form of reliability testing, frequency, cross-tabulation and correlation. From the findings, the conclusion can be made whether customers are satisfied with the product quality, product features, product design and customer service of PERODUA and to provide recommendations based on findings.
format	Student Project
author	Saadun, Nurul Asyiqin
author_facet	Saadun, Nurul Asyiqin
author_sort	Saadun, Nurul Asyiqin
title	Perceived customer satisfaction on Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Nurul Asyiqin Saadun
title_short	Perceived customer satisfaction on Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Nurul Asyiqin Saadun
title_full	Perceived customer satisfaction on Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Nurul Asyiqin Saadun
title_fullStr	Perceived customer satisfaction on Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Nurul Asyiqin Saadun
title_full_unstemmed	Perceived customer satisfaction on Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Nurul Asyiqin Saadun
title_sort	perceived customer satisfaction on perusahaan otomobil kedua sdn bhd (perodua) products and services / nurul asyiqin saadun
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/19359/ http://ir.uitm.edu.my/id/eprint/19359/1/PPb_NURUL%20ASYIQIN%20SAADUN%20BM%2008_5.pdf
first_indexed	2023-09-18T23:02:24Z
last_indexed	2023-09-18T23:02:24Z
_version_	1777418260067647488

Perceived customer satisfaction on Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Nurul Asyiqin Saadun

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