Investigating Islamic advertising ethics:perceptions of Indonesian Muslims / Fadhil Akbar Purnama and Anya Safira

Investigating Islamic advertising ethics:perceptions of Indonesian Muslims / Fadhil Akbar Purnama and Anya Safira

Several studies have found that Muslims have different attitudes towards advertising compared to people of other faiths, which makes Muslims an especially interesting group of consumers to study. This research attempts to contribute to the understanding of Islamic advertising by investigating ethica...

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Bibliographic Details
Main Author: Safira, Anya
Format: Article
Language:English
Published: Faculty of Business and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2017
Subjects:
Islamic ethics
Moral and ethical aspects
Online Access:http://ir.uitm.edu.my/id/eprint/19361/
http://ir.uitm.edu.my/id/eprint/19361/
http://ir.uitm.edu.my/id/eprint/19361/8/AJ_FADHIL%20AKBAR%20PURNAMA%20JEEIR%20B%2017.pdf
id uitm-19361
recordtype eprints
spelling uitm-193612019-03-11T07:46:23Z http://ir.uitm.edu.my/id/eprint/19361/ Investigating Islamic advertising ethics:perceptions of Indonesian Muslims / Fadhil Akbar Purnama and Anya Safira Safira, Anya Islamic ethics Moral and ethical aspects Several studies have found that Muslims have different attitudes towards advertising compared to people of other faiths, which makes Muslims an especially interesting group of consumers to study. This research attempts to contribute to the understanding of Islamic advertising by investigating ethical advertising from the eyes of Indonesian Muslim consumers. More specifically, this study investigates whether there are differing ethical perceptions of advertisements between Indonesian Muslims of different age, gender, ethnicity, and levels of religiosity. Analysis of Variance (ANOVA) and independent sample t-test were used to compare the varying perceptions of the respondents towards the Islamic ethical advertising elements. Faculty of Business and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2017-05 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19361/8/AJ_FADHIL%20AKBAR%20PURNAMA%20JEEIR%20B%2017.pdf Safira, Anya (2017) Investigating Islamic advertising ethics:perceptions of Indonesian Muslims / Fadhil Akbar Purnama and Anya Safira. Journal of Emerging Economies and Islamic Research (JEEIR), 5 (2). pp. 1-15. ISSN 2289 - 2559 http://www.jthca.org
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Islamic ethics
Moral and ethical aspects
spellingShingle Islamic ethics
Moral and ethical aspects
Safira, Anya
Investigating Islamic advertising ethics:perceptions of Indonesian Muslims / Fadhil Akbar Purnama and Anya Safira
description Several studies have found that Muslims have different attitudes towards advertising compared to people of other faiths, which makes Muslims an especially interesting group of consumers to study. This research attempts to contribute to the understanding of Islamic advertising by investigating ethical advertising from the eyes of Indonesian Muslim consumers. More specifically, this study investigates whether there are differing ethical perceptions of advertisements between Indonesian Muslims of different age, gender, ethnicity, and levels of religiosity. Analysis of Variance (ANOVA) and independent sample t-test were used to compare the varying perceptions of the respondents towards the Islamic ethical advertising elements.
format Article
author Safira, Anya
author_facet Safira, Anya
author_sort Safira, Anya
title Investigating Islamic advertising ethics:perceptions of Indonesian Muslims / Fadhil Akbar Purnama and Anya Safira
title_short Investigating Islamic advertising ethics:perceptions of Indonesian Muslims / Fadhil Akbar Purnama and Anya Safira
title_full Investigating Islamic advertising ethics:perceptions of Indonesian Muslims / Fadhil Akbar Purnama and Anya Safira
title_fullStr Investigating Islamic advertising ethics:perceptions of Indonesian Muslims / Fadhil Akbar Purnama and Anya Safira
title_full_unstemmed Investigating Islamic advertising ethics:perceptions of Indonesian Muslims / Fadhil Akbar Purnama and Anya Safira
title_sort investigating islamic advertising ethics:perceptions of indonesian muslims / fadhil akbar purnama and anya safira
publisher Faculty of Business and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus
publishDate 2017
url http://ir.uitm.edu.my/id/eprint/19361/
http://ir.uitm.edu.my/id/eprint/19361/
http://ir.uitm.edu.my/id/eprint/19361/8/AJ_FADHIL%20AKBAR%20PURNAMA%20JEEIR%20B%2017.pdf
first_indexed 2023-09-18T23:02:24Z
last_indexed 2023-09-18T23:02:24Z
_version_ 1777418260363345920

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