Profiling visitors and selection of appropriate events to attract visitors to Zoo Negara / Nurul Hafida Safarina Abd Karim

This research is about profiling visitors and selection of appropriate events to attract visitors at Zoo Negara. Factors such as types of event, event characteristics and past experience have been identified in order to investigate whether or not these factors have a relationship with intended frequ...

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Main Author:	Abd Karim, Nurul Hafida Safarina
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/19383/ http://ir.uitm.edu.my/id/eprint/19383/1/PPb_NURUL%20HAFIDA%20SAFARINA%20ABD%20KARIM%20BM%2007_5.pdf

id	uitm-19383
recordtype	eprints
spelling	uitm-193832018-02-22T06:52:10Z http://ir.uitm.edu.my/id/eprint/19383/ Profiling visitors and selection of appropriate events to attract visitors to Zoo Negara / Nurul Hafida Safarina Abd Karim Abd Karim, Nurul Hafida Safarina Consumer satisfaction This research is about profiling visitors and selection of appropriate events to attract visitors at Zoo Negara. Factors such as types of event, event characteristics and past experience have been identified in order to investigate whether or not these factors have a relationship with intended frequency of visits. To serve the purpose, a descriptive research is carried out to obtain result about visitors profiling and the event attractiveness. The survey is conducted at main entrance Zoo Negara, Hulu Kelang Selangor. The sample size for this study is 80 visitors from Zoo Negara. Data obtained using two methods that are primary and secondary data. Respondents are required to answer the questionnaires that contain element that potentially have relationship with event management. Data are analyzed using Reliability Test, Pearson Correlation Analysis as well as Gap analysis through SPSS Program. In the findings, it shows that most of the respondents are not satisfied with the services given by Zoo Negara. Most of the respondents are not satisfied with the restaurant with perceived (mean) > expected (mean) with the gap of -0.25. The respondents are very satisfied with train services with mean gap of 0.12. Also, the research findings show that there a two factors of events that have association between intended frequencies of visit. The two factors are events characteristics and past history. By recognizing the problem and the consequences of the event attractiveness, it will be then providing a general guideline to improve the Zoo Negara services and event management. The recommendations and suggestions on how to attract visitors especially through events have been identified. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19383/1/PPb_NURUL%20HAFIDA%20SAFARINA%20ABD%20KARIM%20BM%2007_5.pdf Abd Karim, Nurul Hafida Safarina (2007) Profiling visitors and selection of appropriate events to attract visitors to Zoo Negara / Nurul Hafida Safarina Abd Karim. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer satisfaction
spellingShingle	Consumer satisfaction Abd Karim, Nurul Hafida Safarina Profiling visitors and selection of appropriate events to attract visitors to Zoo Negara / Nurul Hafida Safarina Abd Karim
description	This research is about profiling visitors and selection of appropriate events to attract visitors at Zoo Negara. Factors such as types of event, event characteristics and past experience have been identified in order to investigate whether or not these factors have a relationship with intended frequency of visits. To serve the purpose, a descriptive research is carried out to obtain result about visitors profiling and the event attractiveness. The survey is conducted at main entrance Zoo Negara, Hulu Kelang Selangor. The sample size for this study is 80 visitors from Zoo Negara. Data obtained using two methods that are primary and secondary data. Respondents are required to answer the questionnaires that contain element that potentially have relationship with event management. Data are analyzed using Reliability Test, Pearson Correlation Analysis as well as Gap analysis through SPSS Program. In the findings, it shows that most of the respondents are not satisfied with the services given by Zoo Negara. Most of the respondents are not satisfied with the restaurant with perceived (mean) > expected (mean) with the gap of -0.25. The respondents are very satisfied with train services with mean gap of 0.12. Also, the research findings show that there a two factors of events that have association between intended frequencies of visit. The two factors are events characteristics and past history. By recognizing the problem and the consequences of the event attractiveness, it will be then providing a general guideline to improve the Zoo Negara services and event management. The recommendations and suggestions on how to attract visitors especially through events have been identified.
format	Student Project
author	Abd Karim, Nurul Hafida Safarina
author_facet	Abd Karim, Nurul Hafida Safarina
author_sort	Abd Karim, Nurul Hafida Safarina
title	Profiling visitors and selection of appropriate events to attract visitors to Zoo Negara / Nurul Hafida Safarina Abd Karim
title_short	Profiling visitors and selection of appropriate events to attract visitors to Zoo Negara / Nurul Hafida Safarina Abd Karim
title_full	Profiling visitors and selection of appropriate events to attract visitors to Zoo Negara / Nurul Hafida Safarina Abd Karim
title_fullStr	Profiling visitors and selection of appropriate events to attract visitors to Zoo Negara / Nurul Hafida Safarina Abd Karim
title_full_unstemmed	Profiling visitors and selection of appropriate events to attract visitors to Zoo Negara / Nurul Hafida Safarina Abd Karim
title_sort	profiling visitors and selection of appropriate events to attract visitors to zoo negara / nurul hafida safarina abd karim
publisher	Faculty of Business and Management
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/19383/ http://ir.uitm.edu.my/id/eprint/19383/1/PPb_NURUL%20HAFIDA%20SAFARINA%20ABD%20KARIM%20BM%2007_5.pdf
first_indexed	2023-09-18T23:02:27Z
last_indexed	2023-09-18T23:02:27Z
_version_	1777418263284678656

Profiling visitors and selection of appropriate events to attract visitors to Zoo Negara / Nurul Hafida Safarina Abd Karim

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