Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman

The purpose of this research is to study the factors that influence UM Land's brand as a developer in becoming a preferred choice which was done in Bangi area. This research will answered three research objectives which are to identify the factors that make UM Land Bhd as brand of choice and to...

Full description

Bibliographic Details
Main Author:	Ashaari Azman, Puteri Ili Nur Aliaa
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/19385/ http://ir.uitm.edu.my/id/eprint/19385/1/PPb_PUTERI%20ILl%20NUR%20ALIAA%20ASHAARI%20AZMAN%20BM%2007_5.pdf

id	uitm-19385
recordtype	eprints
spelling	uitm-193852018-02-21T02:34:21Z http://ir.uitm.edu.my/id/eprint/19385/ Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman Ashaari Azman, Puteri Ili Nur Aliaa Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The purpose of this research is to study the factors that influence UM Land's brand as a developer in becoming a preferred choice which was done in Bangi area. This research will answered three research objectives which are to identify the factors that make UM Land Bhd as brand of choice and to analyze the factors that influenced consumer preference towards brand of choice. Moreover, this research will determined the relationship between factors influencing consumer preference and brand of choice which will answer the third research objective. In this research, questionnaire and interview techniques which are the primary data as well as other secondary data such as company annual reports, journals, reference books, newspaper and internet are used by the researcher to collect data and information. The researcher used non-probability sampling technique where the sample are choose conveniently base on whoever visit the sales gallery and booth in the month of March 2007. Based on reliability testing, frequency and cross tabulation, a clear findings and result are gathered. The findings showed that there are relationships between the factors influencing consumer preference and brand of choice. Besides that, the findings highlight that all the factors in consumer preference influenced the factors in brand of choice. Moreover, from the findings also it shows the factors that make UM Land Bhd as brand of choice and factors that influencing consumer preference towards brand of choice. Furthermore, the researcher is able to give some recommendations and suggestion for UM Land Bhd to take into their consideration for their future planned development. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19385/1/PPb_PUTERI%20ILl%20NUR%20ALIAA%20ASHAARI%20AZMAN%20BM%2007_5.pdf Ashaari Azman, Puteri Ili Nur Aliaa (2007) Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Ashaari Azman, Puteri Ili Nur Aliaa Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman
description	The purpose of this research is to study the factors that influence UM Land's brand as a developer in becoming a preferred choice which was done in Bangi area. This research will answered three research objectives which are to identify the factors that make UM Land Bhd as brand of choice and to analyze the factors that influenced consumer preference towards brand of choice. Moreover, this research will determined the relationship between factors influencing consumer preference and brand of choice which will answer the third research objective. In this research, questionnaire and interview techniques which are the primary data as well as other secondary data such as company annual reports, journals, reference books, newspaper and internet are used by the researcher to collect data and information. The researcher used non-probability sampling technique where the sample are choose conveniently base on whoever visit the sales gallery and booth in the month of March 2007. Based on reliability testing, frequency and cross tabulation, a clear findings and result are gathered. The findings showed that there are relationships between the factors influencing consumer preference and brand of choice. Besides that, the findings highlight that all the factors in consumer preference influenced the factors in brand of choice. Moreover, from the findings also it shows the factors that make UM Land Bhd as brand of choice and factors that influencing consumer preference towards brand of choice. Furthermore, the researcher is able to give some recommendations and suggestion for UM Land Bhd to take into their consideration for their future planned development.
format	Student Project
author	Ashaari Azman, Puteri Ili Nur Aliaa
author_facet	Ashaari Azman, Puteri Ili Nur Aliaa
author_sort	Ashaari Azman, Puteri Ili Nur Aliaa
title	Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman
title_short	Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman
title_full	Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman
title_fullStr	Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman
title_full_unstemmed	Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman
title_sort	consumer preference towards um land's brand as houses of choice / puteri ili nur aliaa ashaari azman
publisher	Faculty of Business and Management
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/19385/ http://ir.uitm.edu.my/id/eprint/19385/1/PPb_PUTERI%20ILl%20NUR%20ALIAA%20ASHAARI%20AZMAN%20BM%2007_5.pdf
first_indexed	2023-09-18T23:02:27Z
last_indexed	2023-09-18T23:02:27Z
_version_	1777418263582474240

Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman

Similar Items