Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman

The purpose of this research is to study the factors that influence UM Land's brand as a developer in becoming a preferred choice which was done in Bangi area. This research will answered three research objectives which are to identify the factors that make UM Land Bhd as brand of choice and to...

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Main Author: Ashaari Azman, Puteri Ili Nur Aliaa
Format: Student Project
Language:English
Published: Faculty of Business and Management 2007
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/19385/
http://ir.uitm.edu.my/id/eprint/19385/1/PPb_PUTERI%20ILl%20NUR%20ALIAA%20ASHAARI%20AZMAN%20BM%2007_5.pdf
id uitm-19385
recordtype eprints
spelling uitm-193852018-02-21T02:34:21Z http://ir.uitm.edu.my/id/eprint/19385/ Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman Ashaari Azman, Puteri Ili Nur Aliaa Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The purpose of this research is to study the factors that influence UM Land's brand as a developer in becoming a preferred choice which was done in Bangi area. This research will answered three research objectives which are to identify the factors that make UM Land Bhd as brand of choice and to analyze the factors that influenced consumer preference towards brand of choice. Moreover, this research will determined the relationship between factors influencing consumer preference and brand of choice which will answer the third research objective. In this research, questionnaire and interview techniques which are the primary data as well as other secondary data such as company annual reports, journals, reference books, newspaper and internet are used by the researcher to collect data and information. The researcher used non-probability sampling technique where the sample are choose conveniently base on whoever visit the sales gallery and booth in the month of March 2007. Based on reliability testing, frequency and cross tabulation, a clear findings and result are gathered. The findings showed that there are relationships between the factors influencing consumer preference and brand of choice. Besides that, the findings highlight that all the factors in consumer preference influenced the factors in brand of choice. Moreover, from the findings also it shows the factors that make UM Land Bhd as brand of choice and factors that influencing consumer preference towards brand of choice. Furthermore, the researcher is able to give some recommendations and suggestion for UM Land Bhd to take into their consideration for their future planned development. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19385/1/PPb_PUTERI%20ILl%20NUR%20ALIAA%20ASHAARI%20AZMAN%20BM%2007_5.pdf Ashaari Azman, Puteri Ili Nur Aliaa (2007) Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Ashaari Azman, Puteri Ili Nur Aliaa
Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman
description The purpose of this research is to study the factors that influence UM Land's brand as a developer in becoming a preferred choice which was done in Bangi area. This research will answered three research objectives which are to identify the factors that make UM Land Bhd as brand of choice and to analyze the factors that influenced consumer preference towards brand of choice. Moreover, this research will determined the relationship between factors influencing consumer preference and brand of choice which will answer the third research objective. In this research, questionnaire and interview techniques which are the primary data as well as other secondary data such as company annual reports, journals, reference books, newspaper and internet are used by the researcher to collect data and information. The researcher used non-probability sampling technique where the sample are choose conveniently base on whoever visit the sales gallery and booth in the month of March 2007. Based on reliability testing, frequency and cross tabulation, a clear findings and result are gathered. The findings showed that there are relationships between the factors influencing consumer preference and brand of choice. Besides that, the findings highlight that all the factors in consumer preference influenced the factors in brand of choice. Moreover, from the findings also it shows the factors that make UM Land Bhd as brand of choice and factors that influencing consumer preference towards brand of choice. Furthermore, the researcher is able to give some recommendations and suggestion for UM Land Bhd to take into their consideration for their future planned development.
format Student Project
author Ashaari Azman, Puteri Ili Nur Aliaa
author_facet Ashaari Azman, Puteri Ili Nur Aliaa
author_sort Ashaari Azman, Puteri Ili Nur Aliaa
title Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman
title_short Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman
title_full Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman
title_fullStr Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman
title_full_unstemmed Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman
title_sort consumer preference towards um land's brand as houses of choice / puteri ili nur aliaa ashaari azman
publisher Faculty of Business and Management
publishDate 2007
url http://ir.uitm.edu.my/id/eprint/19385/
http://ir.uitm.edu.my/id/eprint/19385/1/PPb_PUTERI%20ILl%20NUR%20ALIAA%20ASHAARI%20AZMAN%20BM%2007_5.pdf
first_indexed 2023-09-18T23:02:27Z
last_indexed 2023-09-18T23:02:27Z
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