Promotional mix practiced by KFC affect consumer perception towards healthy fast food / Putri Liana Othman

This research is about a study of "Promotional Mix Practice by KFC Affect Consumer Perception towards Healthy Fast Food". Moreover, this study will identify consumer perception towards fast food. The model investigated three major variables that may affect consumer perception towards healt...

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Bibliographic Details
Main Author:	Othman, Putri Liana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/19386/ http://ir.uitm.edu.my/id/eprint/19386/1/PPb_PUTRI%20LIANA%20OTHMAN%20BM%2008_5.pdf

id	uitm-19386
recordtype	eprints
spelling	uitm-193862018-02-21T02:31:46Z http://ir.uitm.edu.my/id/eprint/19386/ Promotional mix practiced by KFC affect consumer perception towards healthy fast food / Putri Liana Othman Othman, Putri Liana Consumer satisfaction This research is about a study of "Promotional Mix Practice by KFC Affect Consumer Perception towards Healthy Fast Food". Moreover, this study will identify consumer perception towards fast food. The model investigated three major variables that may affect consumer perception towards healthy fast food which were advertising, publicity and sales promotion practiced by KFC. The survey is conducted Wisma KFC, Jalan Sultan Ismail and Cheras, Kuala Lumpur area. The sample size for this study is 55 respondents. Respondents are required to answer the questionnaires that contain element that potentially have relationship with customer's perception. Data are analyzed using reliability test, frequency analysis, mean, cross tabulation and descriptive statistics through SPSS program. The findings shows that most of the customers were accept the promotional mix practiced by KFC may affect consumer perception towards healthy fast food. The researcher is also able to give some recommendations and suggestions on how to improve consumer perception towards fast food after the analysis and interpretation data. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19386/1/PPb_PUTRI%20LIANA%20OTHMAN%20BM%2008_5.pdf Othman, Putri Liana (2008) Promotional mix practiced by KFC affect consumer perception towards healthy fast food / Putri Liana Othman. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer satisfaction
spellingShingle	Consumer satisfaction Othman, Putri Liana Promotional mix practiced by KFC affect consumer perception towards healthy fast food / Putri Liana Othman
description	This research is about a study of "Promotional Mix Practice by KFC Affect Consumer Perception towards Healthy Fast Food". Moreover, this study will identify consumer perception towards fast food. The model investigated three major variables that may affect consumer perception towards healthy fast food which were advertising, publicity and sales promotion practiced by KFC. The survey is conducted Wisma KFC, Jalan Sultan Ismail and Cheras, Kuala Lumpur area. The sample size for this study is 55 respondents. Respondents are required to answer the questionnaires that contain element that potentially have relationship with customer's perception. Data are analyzed using reliability test, frequency analysis, mean, cross tabulation and descriptive statistics through SPSS program. The findings shows that most of the customers were accept the promotional mix practiced by KFC may affect consumer perception towards healthy fast food. The researcher is also able to give some recommendations and suggestions on how to improve consumer perception towards fast food after the analysis and interpretation data.
format	Student Project
author	Othman, Putri Liana
author_facet	Othman, Putri Liana
author_sort	Othman, Putri Liana
title	Promotional mix practiced by KFC affect consumer perception towards healthy fast food / Putri Liana Othman
title_short	Promotional mix practiced by KFC affect consumer perception towards healthy fast food / Putri Liana Othman
title_full	Promotional mix practiced by KFC affect consumer perception towards healthy fast food / Putri Liana Othman
title_fullStr	Promotional mix practiced by KFC affect consumer perception towards healthy fast food / Putri Liana Othman
title_full_unstemmed	Promotional mix practiced by KFC affect consumer perception towards healthy fast food / Putri Liana Othman
title_sort	promotional mix practiced by kfc affect consumer perception towards healthy fast food / putri liana othman
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/19386/ http://ir.uitm.edu.my/id/eprint/19386/1/PPb_PUTRI%20LIANA%20OTHMAN%20BM%2008_5.pdf
first_indexed	2023-09-18T23:02:27Z
last_indexed	2023-09-18T23:02:27Z
_version_	1777418263730323456

Promotional mix practiced by KFC affect consumer perception towards healthy fast food / Putri Liana Othman

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