An evaluation of ASEAN tourism websites / Noel Scott and Rodolfo Baggio
The Internet has proved to be a widespread medium and an integral part of the habits of millions of users. An effective online communication strategy is considered nowadays a key element to achieve a competitive advantage on the market, to satisfy actual and potential tourists’ information needs in...
Main Author: | Baggio, Rodolfo |
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Format: | Article |
Language: | English |
Published: |
Faculty of Hotel & Tourism Management Universiti Teknologi MARA, Selangor
2009
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Subjects: | |
Online Access: | http://ir.uitm.edu.my/id/eprint/19410/ http://ir.uitm.edu.my/id/eprint/19410/ http://ir.uitm.edu.my/id/eprint/19410/1/AJ_NOEL%20SCOTT%20JTHCA%2009.pdf |
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