Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]

The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the c...

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Bibliographic Details
Main Authors:	Hashim, Rahmat, Karuthan, Chinna, Mukesh, Kumar
Format:	Article
Language:	English
Published:	Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2009
Subjects:	Travel and the state. Tourism Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/19424/ http://ir.uitm.edu.my/id/eprint/19424/ http://ir.uitm.edu.my/id/eprint/19424/1/AJ_SALIM%20ABDUL%20TALIB%20JTHCA%20B%2009.pdf

id	uitm-19424
recordtype	eprints
spelling	uitm-194242019-03-25T06:49:00Z http://ir.uitm.edu.my/id/eprint/19424/ Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.] Hashim, Rahmat Karuthan, Chinna Mukesh, Kumar Travel and the state. Tourism Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the consumer. Market segmentation can be considered as one of the cornerstones of marketing management. In the present day scenario of intense competition, organizations can prosper through the development of offers for specific market segments as a result of good market segmentation strategy. This paper presents the result and implications of segmenting the fine dining restaurant market using the consumer’s purchasing orientation. Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2009-12 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19424/1/AJ_SALIM%20ABDUL%20TALIB%20JTHCA%20B%2009.pdf Hashim, Rahmat and Karuthan, Chinna and Mukesh, Kumar (2009) Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 1 (3). pp. 1-20. ISSN 2590-3837 http://www.jthca.org
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Travel and the state. Tourism Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Travel and the state. Tourism Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Hashim, Rahmat Karuthan, Chinna Mukesh, Kumar Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]
description	The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the consumer. Market segmentation can be considered as one of the cornerstones of marketing management. In the present day scenario of intense competition, organizations can prosper through the development of offers for specific market segments as a result of good market segmentation strategy. This paper presents the result and implications of segmenting the fine dining restaurant market using the consumer’s purchasing orientation.
format	Article
author	Hashim, Rahmat Karuthan, Chinna Mukesh, Kumar
author_facet	Hashim, Rahmat Karuthan, Chinna Mukesh, Kumar
author_sort	Hashim, Rahmat
title	Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]
title_short	Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]
title_full	Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]
title_fullStr	Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]
title_full_unstemmed	Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]
title_sort	consumers’ purchasing orientation : an alternative method in segmenting the malaysian fine dining restaurant market / salim abdul talib...[et al.]
publisher	Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/19424/ http://ir.uitm.edu.my/id/eprint/19424/ http://ir.uitm.edu.my/id/eprint/19424/1/AJ_SALIM%20ABDUL%20TALIB%20JTHCA%20B%2009.pdf
first_indexed	2023-09-18T23:02:32Z
last_indexed	2023-09-18T23:02:32Z
_version_	1777418268854714368

Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]

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