Malaysian gastronomy routes as a tourist destination / Artinah Zainal, Ahmad Nizan Zali and Mohd Nizam Kassim

Globally, food and tourism are increasingly being combined and the development of gastronomy as a tourism product has become a trend recently. The awareness of the importance of food as a heritage component in tourism has been steadily growing. As competition between tourism destinations in the Asia...

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Main Authors: Zainal, Artinah, Zali, Ahmad Nizan, Kassim, Mohd Nizam
Format: Article
Language:English
Published: Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Kampus Puncak Alam Campus 2010
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/19426/
http://ir.uitm.edu.my/id/eprint/19426/
http://ir.uitm.edu.my/id/eprint/19426/7/AJ_ARTINAH%20ZAINAL%20JTHCA%20B%2010.pdf
id uitm-19426
recordtype eprints
spelling uitm-194262018-03-09T03:05:54Z http://ir.uitm.edu.my/id/eprint/19426/ Malaysian gastronomy routes as a tourist destination / Artinah Zainal, Ahmad Nizan Zali and Mohd Nizam Kassim Zainal, Artinah Zali, Ahmad Nizan Kassim, Mohd Nizam Travel and the state. Tourism Malaysia Food industry and trade. Halal food industry. Certification Malaysia Globally, food and tourism are increasingly being combined and the development of gastronomy as a tourism product has become a trend recently. The awareness of the importance of food as a heritage component in tourism has been steadily growing. As competition between tourism destinations in the Asia region increases, Malaysian local food and culture are a valuable source to attract tourists. Malaysian gastronomy has a significant identity, and an important role to play since food is closely related to tourist consumption and experience. The tourists’ quest for authentic tastes and experiences has been a fundamental thrust, and in practice tourism destinations strive to develop their own distinctive and unique identities. This emergent trend can be examined as most of the tourist destinations have made a great effort to promote their local cuisines. In line with this, the Malaysian gastronomy route should be in tandem with the cultural activity highlighted. Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Kampus Puncak Alam Campus 2010-04 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19426/7/AJ_ARTINAH%20ZAINAL%20JTHCA%20B%2010.pdf Zainal, Artinah and Zali, Ahmad Nizan and Kassim, Mohd Nizam (2010) Malaysian gastronomy routes as a tourist destination / Artinah Zainal, Ahmad Nizan Zali and Mohd Nizam Kassim. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 2 (1). pp. 1-10. ISSN 2590-3837 http://www.jthca.org
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Travel and the state. Tourism
Malaysia
Food industry and trade. Halal food industry. Certification
Malaysia
spellingShingle Travel and the state. Tourism
Malaysia
Food industry and trade. Halal food industry. Certification
Malaysia
Zainal, Artinah
Zali, Ahmad Nizan
Kassim, Mohd Nizam
Malaysian gastronomy routes as a tourist destination / Artinah Zainal, Ahmad Nizan Zali and Mohd Nizam Kassim
description Globally, food and tourism are increasingly being combined and the development of gastronomy as a tourism product has become a trend recently. The awareness of the importance of food as a heritage component in tourism has been steadily growing. As competition between tourism destinations in the Asia region increases, Malaysian local food and culture are a valuable source to attract tourists. Malaysian gastronomy has a significant identity, and an important role to play since food is closely related to tourist consumption and experience. The tourists’ quest for authentic tastes and experiences has been a fundamental thrust, and in practice tourism destinations strive to develop their own distinctive and unique identities. This emergent trend can be examined as most of the tourist destinations have made a great effort to promote their local cuisines. In line with this, the Malaysian gastronomy route should be in tandem with the cultural activity highlighted.
format Article
author Zainal, Artinah
Zali, Ahmad Nizan
Kassim, Mohd Nizam
author_facet Zainal, Artinah
Zali, Ahmad Nizan
Kassim, Mohd Nizam
author_sort Zainal, Artinah
title Malaysian gastronomy routes as a tourist destination / Artinah Zainal, Ahmad Nizan Zali and Mohd Nizam Kassim
title_short Malaysian gastronomy routes as a tourist destination / Artinah Zainal, Ahmad Nizan Zali and Mohd Nizam Kassim
title_full Malaysian gastronomy routes as a tourist destination / Artinah Zainal, Ahmad Nizan Zali and Mohd Nizam Kassim
title_fullStr Malaysian gastronomy routes as a tourist destination / Artinah Zainal, Ahmad Nizan Zali and Mohd Nizam Kassim
title_full_unstemmed Malaysian gastronomy routes as a tourist destination / Artinah Zainal, Ahmad Nizan Zali and Mohd Nizam Kassim
title_sort malaysian gastronomy routes as a tourist destination / artinah zainal, ahmad nizan zali and mohd nizam kassim
publisher Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Kampus Puncak Alam Campus
publishDate 2010
url http://ir.uitm.edu.my/id/eprint/19426/
http://ir.uitm.edu.my/id/eprint/19426/
http://ir.uitm.edu.my/id/eprint/19426/7/AJ_ARTINAH%20ZAINAL%20JTHCA%20B%2010.pdf
first_indexed 2023-09-18T23:02:32Z
last_indexed 2023-09-18T23:02:32Z
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