An exploratory study on marketing practices of small firms in Malacca / Runaiza Tumin

As we can see, the growth of small firm and its importance to the nation's economies has been accompanied by a significant increase in interest in the nature of marketing practices. This project paper has mainly concentrated on the understanding of marketing practices and its implementation by...

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Bibliographic Details
Main Author:	Tumin, Runaiza
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2002
Subjects:	Small business. Medium-sized business Marketing
Online Access:	http://ir.uitm.edu.my/id/eprint/19443/ http://ir.uitm.edu.my/id/eprint/19443/1/PPb_RUNAIZA%20TUMIN%20BM%2002_5.pdf

id	uitm-19443
recordtype	eprints
spelling	uitm-194432018-02-22T08:27:27Z http://ir.uitm.edu.my/id/eprint/19443/ An exploratory study on marketing practices of small firms in Malacca / Runaiza Tumin Tumin, Runaiza Small business. Medium-sized business Marketing As we can see, the growth of small firm and its importance to the nation's economies has been accompanied by a significant increase in interest in the nature of marketing practices. This project paper has mainly concentrated on the understanding of marketing practices and its implementation by small firms. Marketing practices here means focusing on pricing strategy, promotional strategy, channel distribution strategy, and niche marketing strategy. When we look into the scope of small businesses, the clear understanding on it assists the marketers to exploit the strengths and overcome the weaknesses, thus greatly strengthening the marketing strategy. Marketers in small firms could concentrate fully to ensure that the marketing strategy focuses on customer's mind, thus the marketing efforts are aimed directly to improve the company's profitability. Small firms also generally have very good personal relationships with their customers, enabling them to better understand the needs and wants of their customers. Thus they are able to respond effectively to fill that need, leading to satisfied customers and a more profitable venture. As a conclusion, marketers who plan properly for small firm ownership and have the right personal qualities for successful management will gain benefits and rewards from their effort for themselves and the firm itself. Faculty of Business and Management 2002 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19443/1/PPb_RUNAIZA%20TUMIN%20BM%2002_5.pdf Tumin, Runaiza (2002) An exploratory study on marketing practices of small firms in Malacca / Runaiza Tumin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Small business. Medium-sized business Marketing
spellingShingle	Small business. Medium-sized business Marketing Tumin, Runaiza An exploratory study on marketing practices of small firms in Malacca / Runaiza Tumin
description	As we can see, the growth of small firm and its importance to the nation's economies has been accompanied by a significant increase in interest in the nature of marketing practices. This project paper has mainly concentrated on the understanding of marketing practices and its implementation by small firms. Marketing practices here means focusing on pricing strategy, promotional strategy, channel distribution strategy, and niche marketing strategy. When we look into the scope of small businesses, the clear understanding on it assists the marketers to exploit the strengths and overcome the weaknesses, thus greatly strengthening the marketing strategy. Marketers in small firms could concentrate fully to ensure that the marketing strategy focuses on customer's mind, thus the marketing efforts are aimed directly to improve the company's profitability. Small firms also generally have very good personal relationships with their customers, enabling them to better understand the needs and wants of their customers. Thus they are able to respond effectively to fill that need, leading to satisfied customers and a more profitable venture. As a conclusion, marketers who plan properly for small firm ownership and have the right personal qualities for successful management will gain benefits and rewards from their effort for themselves and the firm itself.
format	Student Project
author	Tumin, Runaiza
author_facet	Tumin, Runaiza
author_sort	Tumin, Runaiza
title	An exploratory study on marketing practices of small firms in Malacca / Runaiza Tumin
title_short	An exploratory study on marketing practices of small firms in Malacca / Runaiza Tumin
title_full	An exploratory study on marketing practices of small firms in Malacca / Runaiza Tumin
title_fullStr	An exploratory study on marketing practices of small firms in Malacca / Runaiza Tumin
title_full_unstemmed	An exploratory study on marketing practices of small firms in Malacca / Runaiza Tumin
title_sort	exploratory study on marketing practices of small firms in malacca / runaiza tumin
publisher	Faculty of Business and Management
publishDate	2002
url	http://ir.uitm.edu.my/id/eprint/19443/ http://ir.uitm.edu.my/id/eprint/19443/1/PPb_RUNAIZA%20TUMIN%20BM%2002_5.pdf
first_indexed	2023-09-18T23:02:35Z
last_indexed	2023-09-18T23:02:35Z
_version_	1777418271590449152

An exploratory study on marketing practices of small firms in Malacca / Runaiza Tumin

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