An exploratory study on marketing practices of small firms in Malacca / Runaiza Tumin

As we can see, the growth of small firm and its importance to the nation's economies has been accompanied by a significant increase in interest in the nature of marketing practices. This project paper has mainly concentrated on the understanding of marketing practices and its implementation by...

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Bibliographic Details
Main Author: Tumin, Runaiza
Format: Student Project
Language:English
Published: Faculty of Business and Management 2002
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/19443/
http://ir.uitm.edu.my/id/eprint/19443/1/PPb_RUNAIZA%20TUMIN%20BM%2002_5.pdf

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