Social media information and hotel selection : integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad

Social media information and hotel selection : integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad

The use of social media as an avenue for marketing and promotion is an emerging phenomenon in the hospitality industry. Lately, an increasing number of consumers have been using social media to connect with others and to share information on their experiences using variety of services in the hospita...

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Main Authors: Abang Othman, Dayang Nadiah, Abdul Gani, Arni, Ahmad, Nur Farahwati
Format: Article
Language:English
Published: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2017
Subjects:
Travel and the state. Tourism
Online Access:http://ir.uitm.edu.my/id/eprint/19477/
http://ir.uitm.edu.my/id/eprint/19477/
http://ir.uitm.edu.my/id/eprint/19477/7/AJ_DAYANG%20NADIAH%20ABANG%20OTHMAN%20JTHCA%20B%2017.pdf
id uitm-19477
recordtype eprints
spelling uitm-194772018-03-13T21:56:27Z http://ir.uitm.edu.my/id/eprint/19477/ Social media information and hotel selection : integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad Abang Othman, Dayang Nadiah Abdul Gani, Arni Ahmad, Nur Farahwati Travel and the state. Tourism The use of social media as an avenue for marketing and promotion is an emerging phenomenon in the hospitality industry. Lately, an increasing number of consumers have been using social media to connect with others and to share information on their experiences using variety of services in the hospitality and tourism industry. It is argued that many of consumers are now relying on reviews and information found on social media to make informed decision on variety of vacation decisions. The aim of this paper is to identify how web-based social networking can turn into the primary instrument for achieving quick and detailed information for the choice of hotel and to what extent consumer’s acceptance to use information technologies by giving issues to researchers and practitioners.The paper suggested integration of Technology Acceptance Model (TAM) and Information Acceptance Model (IAM) models to understand the issue under study. The research method to be undertaken also highlighted in this paper. Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2017-09 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19477/7/AJ_DAYANG%20NADIAH%20ABANG%20OTHMAN%20JTHCA%20B%2017.pdf Abang Othman, Dayang Nadiah and Abdul Gani, Arni and Ahmad, Nur Farahwati (2017) Social media information and hotel selection : integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (2). pp. 1-12. ISSN 2590-3837 http://www.jthca.org
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Travel and the state. Tourism
spellingShingle Travel and the state. Tourism
Abang Othman, Dayang Nadiah
Abdul Gani, Arni
Ahmad, Nur Farahwati
Social media information and hotel selection : integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad
description The use of social media as an avenue for marketing and promotion is an emerging phenomenon in the hospitality industry. Lately, an increasing number of consumers have been using social media to connect with others and to share information on their experiences using variety of services in the hospitality and tourism industry. It is argued that many of consumers are now relying on reviews and information found on social media to make informed decision on variety of vacation decisions. The aim of this paper is to identify how web-based social networking can turn into the primary instrument for achieving quick and detailed information for the choice of hotel and to what extent consumer’s acceptance to use information technologies by giving issues to researchers and practitioners.The paper suggested integration of Technology Acceptance Model (TAM) and Information Acceptance Model (IAM) models to understand the issue under study. The research method to be undertaken also highlighted in this paper.
format Article
author Abang Othman, Dayang Nadiah
Abdul Gani, Arni
Ahmad, Nur Farahwati
author_facet Abang Othman, Dayang Nadiah
Abdul Gani, Arni
Ahmad, Nur Farahwati
author_sort Abang Othman, Dayang Nadiah
title Social media information and hotel selection : integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad
title_short Social media information and hotel selection : integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad
title_full Social media information and hotel selection : integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad
title_fullStr Social media information and hotel selection : integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad
title_full_unstemmed Social media information and hotel selection : integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad
title_sort social media information and hotel selection : integration of tam and iam models / dayang nadiah abang othman, arni abdul gani and nur farahwati ahmad
publisher Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus
publishDate 2017
url http://ir.uitm.edu.my/id/eprint/19477/
http://ir.uitm.edu.my/id/eprint/19477/
http://ir.uitm.edu.my/id/eprint/19477/7/AJ_DAYANG%20NADIAH%20ABANG%20OTHMAN%20JTHCA%20B%2017.pdf
first_indexed 2023-09-18T23:02:39Z
last_indexed 2023-09-18T23:02:39Z
_version_ 1777418276390830080

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