Tourist perception towards Kelantanese food image / Hanif Hanan and Zuliah Abd Hamid

Food tourism is not a new phenomenon or trend that promotes the tourism products in Malaysia. The unique combination of multiple ethnicities and cultures influence the taste of the food that is served. Some of the food have been influenced by the other cultures based on the geographical elements whe...

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Main Authors: Hanan, Hanif, Abd Hamid, Zuliah
Format: Article
Language:English
Published: Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2017
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/19483/
http://ir.uitm.edu.my/id/eprint/19483/
http://ir.uitm.edu.my/id/eprint/19483/7/AJ_HANIF%20HANAN%20JTHCA%20B%2017.pdf
id uitm-19483
recordtype eprints
spelling uitm-194832018-03-12T02:08:43Z http://ir.uitm.edu.my/id/eprint/19483/ Tourist perception towards Kelantanese food image / Hanif Hanan and Zuliah Abd Hamid Hanan, Hanif Abd Hamid, Zuliah Travel and the state. Tourism Food industry and trade. Halal food industry. Certification Food tourism is not a new phenomenon or trend that promotes the tourism products in Malaysia. The unique combination of multiple ethnicities and cultures influence the taste of the food that is served. Some of the food have been influenced by the other cultures based on the geographical elements where the region is related to other strong cultural regions. For example, Kelantan food have been influenced by Thai food where both destinations are next to each other. However, the slogan of the tourism promotion in Kelantan is the ‘cradle of Malay culture’ where it shows Kelantan itself has a strong image of Malays which includes the food. The slogan tells that Kelantan food image is the real Malay food image that has been preserved from generation to generation but in reality, the geographical and other cultural influences are also the important elements that need to be considered in measuring the food image of the region. Thus, this paper will explain and expand on the food tourism element and the destination and food image that influence visitors visiting the tourism destination of Kelantan. Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2017-09 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19483/7/AJ_HANIF%20HANAN%20JTHCA%20B%2017.pdf Hanan, Hanif and Abd Hamid, Zuliah (2017) Tourist perception towards Kelantanese food image / Hanif Hanan and Zuliah Abd Hamid. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (2). pp. 1-10. ISSN 2590-3837 http://www.jthca.org
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Travel and the state. Tourism
Food industry and trade. Halal food industry. Certification
spellingShingle Travel and the state. Tourism
Food industry and trade. Halal food industry. Certification
Hanan, Hanif
Abd Hamid, Zuliah
Tourist perception towards Kelantanese food image / Hanif Hanan and Zuliah Abd Hamid
description Food tourism is not a new phenomenon or trend that promotes the tourism products in Malaysia. The unique combination of multiple ethnicities and cultures influence the taste of the food that is served. Some of the food have been influenced by the other cultures based on the geographical elements where the region is related to other strong cultural regions. For example, Kelantan food have been influenced by Thai food where both destinations are next to each other. However, the slogan of the tourism promotion in Kelantan is the ‘cradle of Malay culture’ where it shows Kelantan itself has a strong image of Malays which includes the food. The slogan tells that Kelantan food image is the real Malay food image that has been preserved from generation to generation but in reality, the geographical and other cultural influences are also the important elements that need to be considered in measuring the food image of the region. Thus, this paper will explain and expand on the food tourism element and the destination and food image that influence visitors visiting the tourism destination of Kelantan.
format Article
author Hanan, Hanif
Abd Hamid, Zuliah
author_facet Hanan, Hanif
Abd Hamid, Zuliah
author_sort Hanan, Hanif
title Tourist perception towards Kelantanese food image / Hanif Hanan and Zuliah Abd Hamid
title_short Tourist perception towards Kelantanese food image / Hanif Hanan and Zuliah Abd Hamid
title_full Tourist perception towards Kelantanese food image / Hanif Hanan and Zuliah Abd Hamid
title_fullStr Tourist perception towards Kelantanese food image / Hanif Hanan and Zuliah Abd Hamid
title_full_unstemmed Tourist perception towards Kelantanese food image / Hanif Hanan and Zuliah Abd Hamid
title_sort tourist perception towards kelantanese food image / hanif hanan and zuliah abd hamid
publisher Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus
publishDate 2017
url http://ir.uitm.edu.my/id/eprint/19483/
http://ir.uitm.edu.my/id/eprint/19483/
http://ir.uitm.edu.my/id/eprint/19483/7/AJ_HANIF%20HANAN%20JTHCA%20B%2017.pdf
first_indexed 2023-09-18T23:02:40Z
last_indexed 2023-09-18T23:02:40Z
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