Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]

Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]

The purpose of this paper is to provide a review on customer loyalty, specifically on price and service quality in the fast food restaurants. Customer loyalty is one of the essential aspects in determining the sustainability of business. Nevertheless, the number of empirical studies looking at the p...

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Bibliographic Details
Main Authors: Mohammed Shaed, Hazirah, Zulkefli, Nurul Atiqah, Ngali, Norzaidah, Rahmat, Norazlina
Format: Article
Language:English
Published: Faculty of Hotel and Management, Universiti Teknologi MARA, Puncak Alam Campus 2017
Subjects:
Food industry and trade. Halal food industry. Certification
Consumer satisfaction
Online Access:http://ir.uitm.edu.my/id/eprint/19485/
http://ir.uitm.edu.my/id/eprint/19485/
http://ir.uitm.edu.my/id/eprint/19485/7/AJ_HAZIRAH%20MOHAMMED%20SHAED%20JTHCA%20B%2017.pdf
id uitm-19485
recordtype eprints
spelling uitm-194852018-03-12T04:57:36Z http://ir.uitm.edu.my/id/eprint/19485/ Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.] Mohammed Shaed, Hazirah Zulkefli, Nurul Atiqah Ngali, Norzaidah Rahmat, Norazlina Food industry and trade. Halal food industry. Certification Consumer satisfaction The purpose of this paper is to provide a review on customer loyalty, specifically on price and service quality in the fast food restaurants. Customer loyalty is one of the essential aspects in determining the sustainability of business. Nevertheless, the number of empirical studies looking at the price and service quality in the fast food restaurant is still lacking. Thus, to understand the phenomenon, this paper reviews the literature about the price and service quality effects on customer loyalty. It is hopes that this paper will serve as a substantial support to both academicians and marketers. Faculty of Hotel and Management, Universiti Teknologi MARA, Puncak Alam Campus 2017-09 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19485/7/AJ_HAZIRAH%20MOHAMMED%20SHAED%20JTHCA%20B%2017.pdf Mohammed Shaed, Hazirah and Zulkefli, Nurul Atiqah and Ngali, Norzaidah and Rahmat, Norazlina (2017) Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (2). pp. 1-10. ISSN 2590-3837 http://www.jthca.org
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Food industry and trade. Halal food industry. Certification
Consumer satisfaction
spellingShingle Food industry and trade. Halal food industry. Certification
Consumer satisfaction
Mohammed Shaed, Hazirah
Zulkefli, Nurul Atiqah
Ngali, Norzaidah
Rahmat, Norazlina
Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]
description The purpose of this paper is to provide a review on customer loyalty, specifically on price and service quality in the fast food restaurants. Customer loyalty is one of the essential aspects in determining the sustainability of business. Nevertheless, the number of empirical studies looking at the price and service quality in the fast food restaurant is still lacking. Thus, to understand the phenomenon, this paper reviews the literature about the price and service quality effects on customer loyalty. It is hopes that this paper will serve as a substantial support to both academicians and marketers.
format Article
author Mohammed Shaed, Hazirah
Zulkefli, Nurul Atiqah
Ngali, Norzaidah
Rahmat, Norazlina
author_facet Mohammed Shaed, Hazirah
Zulkefli, Nurul Atiqah
Ngali, Norzaidah
Rahmat, Norazlina
author_sort Mohammed Shaed, Hazirah
title Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]
title_short Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]
title_full Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]
title_fullStr Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]
title_full_unstemmed Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]
title_sort review on price, service quality and customer loyalty in fast food restaurant / hazirah mohammed shaed...[et al.]
publisher Faculty of Hotel and Management, Universiti Teknologi MARA, Puncak Alam Campus
publishDate 2017
url http://ir.uitm.edu.my/id/eprint/19485/
http://ir.uitm.edu.my/id/eprint/19485/
http://ir.uitm.edu.my/id/eprint/19485/7/AJ_HAZIRAH%20MOHAMMED%20SHAED%20JTHCA%20B%2017.pdf
first_indexed 2023-09-18T23:02:40Z
last_indexed 2023-09-18T23:02:40Z
_version_ 1777418277553700864

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