Customer’s acceptance, usage and M-satisfaction of Mobile Hotel Reservation Apps (MHRA) / Mohd Noor Ismawi Ismail...[et al.]
This conceptual paper aims to explore the relationship between customer acceptance and the usage of Mobile Hotel Reservation Apps (MHRA) on Mobile satisfaction (M-satisfaction). The MHRA booking is the latest booking channel offered by the hoteliers in favor of mobility and service failures exposed...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus
2017
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/19493/ http://ir.uitm.edu.my/id/eprint/19493/ http://ir.uitm.edu.my/id/eprint/19493/7/AJ_MOHD%20NOOR%20ISMAWI%20ISMAIL%20JTHCA%20B%2017.pdf |
| id |
uitm-19493 |
|---|---|
| recordtype |
eprints |
| spelling |
uitm-194932018-03-12T00:39:02Z http://ir.uitm.edu.my/id/eprint/19493/ Customer’s acceptance, usage and M-satisfaction of Mobile Hotel Reservation Apps (MHRA) / Mohd Noor Ismawi Ismail...[et al.] Ismail, Mohd Noor Ismawi Hemdi, Mohamad Abdullah Sumarjan, Norzuwana Hanafiah, Mohd Hafiz Zulkifly, Muhammad Izzat Travel and the state. Tourism Consumer satisfaction This conceptual paper aims to explore the relationship between customer acceptance and the usage of Mobile Hotel Reservation Apps (MHRA) on Mobile satisfaction (M-satisfaction). The MHRA booking is the latest booking channel offered by the hoteliers in favor of mobility and service failures exposed by the traditional method of room booking. Nonetheless, the actual usage and the success of this app have not been explored yet. The Unified Theory of Acceptance and Use of Technology (UTAUT2) was adopted as the underpinning theory of this study. The UTAUT2 framework was modified by incorporating Msatisfaction as the dependent variable. Seven propositions were suggested based on the literature review. Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2017-09 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19493/7/AJ_MOHD%20NOOR%20ISMAWI%20ISMAIL%20JTHCA%20B%2017.pdf Ismail, Mohd Noor Ismawi and Hemdi, Mohamad Abdullah and Sumarjan, Norzuwana and Hanafiah, Mohd Hafiz and Zulkifly, Muhammad Izzat (2017) Customer’s acceptance, usage and M-satisfaction of Mobile Hotel Reservation Apps (MHRA) / Mohd Noor Ismawi Ismail...[et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (2). pp. 1-18. ISSN 2590-3837 http://www.jthca.org |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
Travel and the state. Tourism Consumer satisfaction |
| spellingShingle |
Travel and the state. Tourism Consumer satisfaction Ismail, Mohd Noor Ismawi Hemdi, Mohamad Abdullah Sumarjan, Norzuwana Hanafiah, Mohd Hafiz Zulkifly, Muhammad Izzat Customer’s acceptance, usage and M-satisfaction of Mobile Hotel Reservation Apps (MHRA) / Mohd Noor Ismawi Ismail...[et al.] |
| description |
This conceptual paper aims to explore the relationship between customer acceptance and the usage of Mobile Hotel Reservation Apps (MHRA) on Mobile satisfaction (M-satisfaction). The MHRA booking is the latest booking channel offered by the hoteliers in favor of mobility and service failures exposed by the traditional method of room booking. Nonetheless, the actual usage and the success of this app have not been explored yet. The Unified Theory of Acceptance and Use of Technology (UTAUT2) was adopted as the underpinning theory of this study. The UTAUT2 framework was modified by incorporating Msatisfaction as the dependent variable. Seven propositions were suggested based on the literature review. |
| format |
Article |
| author |
Ismail, Mohd Noor Ismawi Hemdi, Mohamad Abdullah Sumarjan, Norzuwana Hanafiah, Mohd Hafiz Zulkifly, Muhammad Izzat |
| author_facet |
Ismail, Mohd Noor Ismawi Hemdi, Mohamad Abdullah Sumarjan, Norzuwana Hanafiah, Mohd Hafiz Zulkifly, Muhammad Izzat |
| author_sort |
Ismail, Mohd Noor Ismawi |
| title |
Customer’s acceptance, usage and M-satisfaction of Mobile Hotel
Reservation Apps (MHRA) / Mohd Noor Ismawi Ismail...[et al.] |
| title_short |
Customer’s acceptance, usage and M-satisfaction of Mobile Hotel
Reservation Apps (MHRA) / Mohd Noor Ismawi Ismail...[et al.] |
| title_full |
Customer’s acceptance, usage and M-satisfaction of Mobile Hotel
Reservation Apps (MHRA) / Mohd Noor Ismawi Ismail...[et al.] |
| title_fullStr |
Customer’s acceptance, usage and M-satisfaction of Mobile Hotel
Reservation Apps (MHRA) / Mohd Noor Ismawi Ismail...[et al.] |
| title_full_unstemmed |
Customer’s acceptance, usage and M-satisfaction of Mobile Hotel
Reservation Apps (MHRA) / Mohd Noor Ismawi Ismail...[et al.] |
| title_sort |
customer’s acceptance, usage and m-satisfaction of mobile hotel
reservation apps (mhra) / mohd noor ismawi ismail...[et al.] |
| publisher |
Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus |
| publishDate |
2017 |
| url |
http://ir.uitm.edu.my/id/eprint/19493/ http://ir.uitm.edu.my/id/eprint/19493/ http://ir.uitm.edu.my/id/eprint/19493/7/AJ_MOHD%20NOOR%20ISMAWI%20ISMAIL%20JTHCA%20B%2017.pdf |
| first_indexed |
2023-09-18T23:02:41Z |
| last_indexed |
2023-09-18T23:02:41Z |
| _version_ |
1777418278716571648 |