Impact of web and digital experience on the stickiness of third party hotel website / Nina Farisha Isa...[et al]

The rapid development and use of mobile technologies has changed the way of our everyday lives, especially individual that feel a sense of experience as a tool for enhancing task performance. In addition, mobile technologies also have changed the way marketers and consumers communicate. However, dig...

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Main Authors:	Nina Farisha, Isa, Nor Adila, Rosli, Fairuz, Hakim, Irina, Mohd Akhir
Format:	Article
Language:	English
Published:	Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2017
Subjects:	Travel and the state. Tourism Technological innovations Web databases
Online Access:	http://ir.uitm.edu.my/id/eprint/19498/ http://ir.uitm.edu.my/id/eprint/19498/ http://ir.uitm.edu.my/id/eprint/19498/1/AJ_NINA%20FARISHA%20ISA%20JTHCA%2017.pdf

id	uitm-19498
recordtype	eprints
spelling	uitm-194982018-02-23T04:03:05Z http://ir.uitm.edu.my/id/eprint/19498/ Impact of web and digital experience on the stickiness of third party hotel website / Nina Farisha Isa...[et al] Nina Farisha, Isa Nor Adila, Rosli Fairuz, Hakim Irina, Mohd Akhir Travel and the state. Tourism Technological innovations Web databases The rapid development and use of mobile technologies has changed the way of our everyday lives, especially individual that feel a sense of experience as a tool for enhancing task performance. In addition, mobile technologies also have changed the way marketers and consumers communicate. However, digital experience is still a largely unexplored concept in both hospitality research and practice. Drawing from the literature on human computer interaction in information system and flow theory in consumer behavior research, this study theoretically identifies and empirically explores the concept of flow through experience and its antecedents (i.e., web experience and digital experience on the outcome, and web stickiness) in the hotel context. Using eCommerce website and mobile technologies as the target, an offline and online survey will be conducted. This study contributes theoretically and empirically to the body of IS use research and has managerial implications, suggesting that web experience and digital experience is a necessary condition for stick to the websites. As a result, by improving user’s experience through digital applications is critical to build strong relationships with the consumers. Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2017-09 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19498/1/AJ_NINA%20FARISHA%20ISA%20JTHCA%2017.pdf Nina Farisha, Isa and Nor Adila, Rosli and Fairuz, Hakim and Irina, Mohd Akhir (2017) Impact of web and digital experience on the stickiness of third party hotel website / Nina Farisha Isa...[et al]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (2). pp. 1-12. ISSN 2590-3837 http://www.jthca.org
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Travel and the state. Tourism Technological innovations Web databases
spellingShingle	Travel and the state. Tourism Technological innovations Web databases Nina Farisha, Isa Nor Adila, Rosli Fairuz, Hakim Irina, Mohd Akhir Impact of web and digital experience on the stickiness of third party hotel website / Nina Farisha Isa...[et al]
description	The rapid development and use of mobile technologies has changed the way of our everyday lives, especially individual that feel a sense of experience as a tool for enhancing task performance. In addition, mobile technologies also have changed the way marketers and consumers communicate. However, digital experience is still a largely unexplored concept in both hospitality research and practice. Drawing from the literature on human computer interaction in information system and flow theory in consumer behavior research, this study theoretically identifies and empirically explores the concept of flow through experience and its antecedents (i.e., web experience and digital experience on the outcome, and web stickiness) in the hotel context. Using eCommerce website and mobile technologies as the target, an offline and online survey will be conducted. This study contributes theoretically and empirically to the body of IS use research and has managerial implications, suggesting that web experience and digital experience is a necessary condition for stick to the websites. As a result, by improving user’s experience through digital applications is critical to build strong relationships with the consumers.
format	Article
author	Nina Farisha, Isa Nor Adila, Rosli Fairuz, Hakim Irina, Mohd Akhir
author_facet	Nina Farisha, Isa Nor Adila, Rosli Fairuz, Hakim Irina, Mohd Akhir
author_sort	Nina Farisha, Isa
title	Impact of web and digital experience on the stickiness of third party hotel website / Nina Farisha Isa...[et al]
title_short	Impact of web and digital experience on the stickiness of third party hotel website / Nina Farisha Isa...[et al]
title_full	Impact of web and digital experience on the stickiness of third party hotel website / Nina Farisha Isa...[et al]
title_fullStr	Impact of web and digital experience on the stickiness of third party hotel website / Nina Farisha Isa...[et al]
title_full_unstemmed	Impact of web and digital experience on the stickiness of third party hotel website / Nina Farisha Isa...[et al]
title_sort	impact of web and digital experience on the stickiness of third party hotel website / nina farisha isa...[et al]
publisher	Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus
publishDate	2017
url	http://ir.uitm.edu.my/id/eprint/19498/ http://ir.uitm.edu.my/id/eprint/19498/ http://ir.uitm.edu.my/id/eprint/19498/1/AJ_NINA%20FARISHA%20ISA%20JTHCA%2017.pdf
first_indexed	2023-09-18T23:02:42Z
last_indexed	2023-09-18T23:02:42Z
_version_	1777418279476789248

Impact of web and digital experience on the stickiness of third party hotel website / Nina Farisha Isa...[et al]

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