Tourist motivation to consume Pulau Pinang local food / Norliana Hashim...[et al]

This paper presents the finding of a study that identifies the most influential factor among local tourists to consume Pulau Pinang’s food. Data collection was done in numerous tourist attraction spots in Pulau Pinang. A total 98 respondents were selected for this study, represented the local touris...

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Main Authors:	Hashim, Norliana, Kamarulzaman, Wan Dzafarul Ariff, Mohamed Idris, Aida Khalida, Salleh, Rashid
Format:	Article
Language:	English
Published:	Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2017
Subjects:	Travel and state. Tourism
Online Access:	http://ir.uitm.edu.my/id/eprint/19519/ http://ir.uitm.edu.my/id/eprint/19519/ http://ir.uitm.edu.my/id/eprint/19519/1/AJ_NORLIANA%20HASHIM%20JTHCA%2017.pdf

id	uitm-19519
recordtype	eprints
spelling	uitm-195192018-02-23T08:22:03Z http://ir.uitm.edu.my/id/eprint/19519/ Tourist motivation to consume Pulau Pinang local food / Norliana Hashim...[et al] Hashim, Norliana Kamarulzaman, Wan Dzafarul Ariff Mohamed Idris, Aida Khalida Salleh, Rashid Travel and state. Tourism This paper presents the finding of a study that identifies the most influential factor among local tourists to consume Pulau Pinang’s food. Data collection was done in numerous tourist attraction spots in Pulau Pinang. A total 98 respondents were selected for this study, represented the local tourists who traveled to Pulau Pinang. Motivational factors included in this study are exciting experience, escape from routine, health concern, cultural experience. The finding shows that the most influential motivational factor is the cultural experience. It could be said that, the major reason for tourist to consume Pulau Pinang food is the cultural experience that they encounter during the consumption of the foods. It also shows that people engage with food tourism in Pulau Pinang to experience the local culture. The findings of the study can be used by the state’s tourism agencies to strengthen the efforts to develop and promote the food culture of Pulau Pinang hence, increasing the tourism value of the state. Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2017-09 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19519/1/AJ_NORLIANA%20HASHIM%20JTHCA%2017.pdf Hashim, Norliana and Kamarulzaman, Wan Dzafarul Ariff and Mohamed Idris, Aida Khalida and Salleh, Rashid (2017) Tourist motivation to consume Pulau Pinang local food / Norliana Hashim...[et al]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (2). pp. 1-10. ISSN 2590-3837 http://www.jthca.org
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Travel and state. Tourism
spellingShingle	Travel and state. Tourism Hashim, Norliana Kamarulzaman, Wan Dzafarul Ariff Mohamed Idris, Aida Khalida Salleh, Rashid Tourist motivation to consume Pulau Pinang local food / Norliana Hashim...[et al]
description	This paper presents the finding of a study that identifies the most influential factor among local tourists to consume Pulau Pinang’s food. Data collection was done in numerous tourist attraction spots in Pulau Pinang. A total 98 respondents were selected for this study, represented the local tourists who traveled to Pulau Pinang. Motivational factors included in this study are exciting experience, escape from routine, health concern, cultural experience. The finding shows that the most influential motivational factor is the cultural experience. It could be said that, the major reason for tourist to consume Pulau Pinang food is the cultural experience that they encounter during the consumption of the foods. It also shows that people engage with food tourism in Pulau Pinang to experience the local culture. The findings of the study can be used by the state’s tourism agencies to strengthen the efforts to develop and promote the food culture of Pulau Pinang hence, increasing the tourism value of the state.
format	Article
author	Hashim, Norliana Kamarulzaman, Wan Dzafarul Ariff Mohamed Idris, Aida Khalida Salleh, Rashid
author_facet	Hashim, Norliana Kamarulzaman, Wan Dzafarul Ariff Mohamed Idris, Aida Khalida Salleh, Rashid
author_sort	Hashim, Norliana
title	Tourist motivation to consume Pulau Pinang local food / Norliana Hashim...[et al]
title_short	Tourist motivation to consume Pulau Pinang local food / Norliana Hashim...[et al]
title_full	Tourist motivation to consume Pulau Pinang local food / Norliana Hashim...[et al]
title_fullStr	Tourist motivation to consume Pulau Pinang local food / Norliana Hashim...[et al]
title_full_unstemmed	Tourist motivation to consume Pulau Pinang local food / Norliana Hashim...[et al]
title_sort	tourist motivation to consume pulau pinang local food / norliana hashim...[et al]
publisher	Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus
publishDate	2017
url	http://ir.uitm.edu.my/id/eprint/19519/ http://ir.uitm.edu.my/id/eprint/19519/ http://ir.uitm.edu.my/id/eprint/19519/1/AJ_NORLIANA%20HASHIM%20JTHCA%2017.pdf
first_indexed	2023-09-18T23:02:45Z
last_indexed	2023-09-18T23:02:45Z
_version_	1777418282406510592

Tourist motivation to consume Pulau Pinang local food / Norliana Hashim...[et al]

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