Effect of information source on Sabah destination image and non-visitors’ behavioral intention / Norliza Aminudin...[et al.]

This study investigates the image of Sabah, Malaysia held by the non-visitors, and how the image was formed and its influence towards their travel intention to Sabah. This study uses both quantitative and qualitative instruments to evaluate destination image: a quantitative approach for the identifi...

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Main Authors:	Aminudin, Norliza, JeraJen, Soumin, Abdul Razak, Intan Rahayu, Tarmudi, Sabrina
Format:	Article
Language:	English
Published:	Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Kampus Puncak Alam Campus 2017
Subjects:	Travel and the state. Tourism Malaysia ZA Information resources (General)
Online Access:	http://ir.uitm.edu.my/id/eprint/19520/ http://ir.uitm.edu.my/id/eprint/19520/ http://ir.uitm.edu.my/id/eprint/19520/7/AJ_NORLIZA%20AMINUDIN%20JTHCA%20B%2017.pdf

id	uitm-19520
recordtype	eprints
spelling	uitm-195202018-03-09T02:08:38Z http://ir.uitm.edu.my/id/eprint/19520/ Effect of information source on Sabah destination image and non-visitors’ behavioral intention / Norliza Aminudin...[et al.] Aminudin, Norliza JeraJen, Soumin Abdul Razak, Intan Rahayu Tarmudi, Sabrina Travel and the state. Tourism Malaysia ZA Information resources (General) This study investigates the image of Sabah, Malaysia held by the non-visitors, and how the image was formed and its influence towards their travel intention to Sabah. This study uses both quantitative and qualitative instruments to evaluate destination image: a quantitative approach for the identification of common characteristics and attributes and a qualitative approach for determining holistic and psychological impressions associated with the image of Sabah. The view of three hundred four people who never visited Sabah was obtained via an innovative open-ended research instrument. Findings indicate that the most frequent sources that were used by non-visitors in searching information are through social media, friends and/or family who had visited Sabah before and mass media. Moreover, Sabah has acquired a strongly positive appreciation by the non-visitors when it comes to evaluating its tourism destination image. Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Kampus Puncak Alam Campus 2017-09 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19520/7/AJ_NORLIZA%20AMINUDIN%20JTHCA%20B%2017.pdf Aminudin, Norliza and JeraJen, Soumin and Abdul Razak, Intan Rahayu and Tarmudi, Sabrina (2017) Effect of information source on Sabah destination image and non-visitors’ behavioral intention / Norliza Aminudin...[et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (2). pp. 1-12. ISSN 1985-8914 http://www.jthca.org
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Travel and the state. Tourism Malaysia ZA Information resources (General)
spellingShingle	Travel and the state. Tourism Malaysia ZA Information resources (General) Aminudin, Norliza JeraJen, Soumin Abdul Razak, Intan Rahayu Tarmudi, Sabrina Effect of information source on Sabah destination image and non-visitors’ behavioral intention / Norliza Aminudin...[et al.]
description	This study investigates the image of Sabah, Malaysia held by the non-visitors, and how the image was formed and its influence towards their travel intention to Sabah. This study uses both quantitative and qualitative instruments to evaluate destination image: a quantitative approach for the identification of common characteristics and attributes and a qualitative approach for determining holistic and psychological impressions associated with the image of Sabah. The view of three hundred four people who never visited Sabah was obtained via an innovative open-ended research instrument. Findings indicate that the most frequent sources that were used by non-visitors in searching information are through social media, friends and/or family who had visited Sabah before and mass media. Moreover, Sabah has acquired a strongly positive appreciation by the non-visitors when it comes to evaluating its tourism destination image.
format	Article
author	Aminudin, Norliza JeraJen, Soumin Abdul Razak, Intan Rahayu Tarmudi, Sabrina
author_facet	Aminudin, Norliza JeraJen, Soumin Abdul Razak, Intan Rahayu Tarmudi, Sabrina
author_sort	Aminudin, Norliza
title	Effect of information source on Sabah destination image and non-visitors’ behavioral intention / Norliza Aminudin...[et al.]
title_short	Effect of information source on Sabah destination image and non-visitors’ behavioral intention / Norliza Aminudin...[et al.]
title_full	Effect of information source on Sabah destination image and non-visitors’ behavioral intention / Norliza Aminudin...[et al.]
title_fullStr	Effect of information source on Sabah destination image and non-visitors’ behavioral intention / Norliza Aminudin...[et al.]
title_full_unstemmed	Effect of information source on Sabah destination image and non-visitors’ behavioral intention / Norliza Aminudin...[et al.]
title_sort	effect of information source on sabah destination image and non-visitors’ behavioral intention / norliza aminudin...[et al.]
publisher	Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Kampus Puncak Alam Campus
publishDate	2017
url	http://ir.uitm.edu.my/id/eprint/19520/ http://ir.uitm.edu.my/id/eprint/19520/ http://ir.uitm.edu.my/id/eprint/19520/7/AJ_NORLIZA%20AMINUDIN%20JTHCA%20B%2017.pdf
first_indexed	2023-09-18T23:02:45Z
last_indexed	2023-09-18T23:02:45Z
_version_	1777418282547019776

Effect of information source on Sabah destination image and non-visitors’ behavioral intention / Norliza Aminudin...[et al.]

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