Magazine components that influence purchase of Wanita magazine published by Utusan Melayu (Malaysia) Berhad / Siti Rosziah Ghazali

The purpose of the study is to identify the reader's characteristic and behavior towards Wanita magazine published by Utusan Melayu (Malaysia) Berhad. It also will help the company to find the major factors in magazine components that influence purchase of Wanita magazine. If the magazine compo...

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Bibliographic Details
Main Author:	Ghazali, Siti Rosziah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Social aspects. Social marketing
Online Access:	http://ir.uitm.edu.my/id/eprint/19523/ http://ir.uitm.edu.my/id/eprint/19523/1/PPb_SITI%20ROSZIAH%20GHAZALI%20BM%2006_5.pdf

id	uitm-19523
recordtype	eprints
spelling	uitm-195232018-02-23T08:31:09Z http://ir.uitm.edu.my/id/eprint/19523/ Magazine components that influence purchase of Wanita magazine published by Utusan Melayu (Malaysia) Berhad / Siti Rosziah Ghazali Ghazali, Siti Rosziah Social aspects. Social marketing The purpose of the study is to identify the reader's characteristic and behavior towards Wanita magazine published by Utusan Melayu (Malaysia) Berhad. It also will help the company to find the major factors in magazine components that influence purchase of Wanita magazine. If the magazine components are interesting, more readers will buy this magazine because they satisfy with the magazine content and presentation. Even there are many factor (price, promotion, place) can influence purchase, it found that the product (magazine components attribute) also can give impact to the purchase behavior. So, the company needs to come out with new strategy to make magazine components are more interesting and attractive enough to influence people to buy and read. After conduct this study, researcher found that most of Wanita readers are satisfy with magazine components that its front page layout, physical aspect of magazine and content of the magazine. Other minor attribute also test by researcher to know which attribute components that can influence the purchase of Wanita magazine. The recommendation that come from the researcher and respondents also include in this study. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19523/1/PPb_SITI%20ROSZIAH%20GHAZALI%20BM%2006_5.pdf Ghazali, Siti Rosziah (2006) Magazine components that influence purchase of Wanita magazine published by Utusan Melayu (Malaysia) Berhad / Siti Rosziah Ghazali. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Social aspects. Social marketing
spellingShingle	Social aspects. Social marketing Ghazali, Siti Rosziah Magazine components that influence purchase of Wanita magazine published by Utusan Melayu (Malaysia) Berhad / Siti Rosziah Ghazali
description	The purpose of the study is to identify the reader's characteristic and behavior towards Wanita magazine published by Utusan Melayu (Malaysia) Berhad. It also will help the company to find the major factors in magazine components that influence purchase of Wanita magazine. If the magazine components are interesting, more readers will buy this magazine because they satisfy with the magazine content and presentation. Even there are many factor (price, promotion, place) can influence purchase, it found that the product (magazine components attribute) also can give impact to the purchase behavior. So, the company needs to come out with new strategy to make magazine components are more interesting and attractive enough to influence people to buy and read. After conduct this study, researcher found that most of Wanita readers are satisfy with magazine components that its front page layout, physical aspect of magazine and content of the magazine. Other minor attribute also test by researcher to know which attribute components that can influence the purchase of Wanita magazine. The recommendation that come from the researcher and respondents also include in this study.
format	Student Project
author	Ghazali, Siti Rosziah
author_facet	Ghazali, Siti Rosziah
author_sort	Ghazali, Siti Rosziah
title	Magazine components that influence purchase of Wanita magazine published by Utusan Melayu (Malaysia) Berhad / Siti Rosziah Ghazali
title_short	Magazine components that influence purchase of Wanita magazine published by Utusan Melayu (Malaysia) Berhad / Siti Rosziah Ghazali
title_full	Magazine components that influence purchase of Wanita magazine published by Utusan Melayu (Malaysia) Berhad / Siti Rosziah Ghazali
title_fullStr	Magazine components that influence purchase of Wanita magazine published by Utusan Melayu (Malaysia) Berhad / Siti Rosziah Ghazali
title_full_unstemmed	Magazine components that influence purchase of Wanita magazine published by Utusan Melayu (Malaysia) Berhad / Siti Rosziah Ghazali
title_sort	magazine components that influence purchase of wanita magazine published by utusan melayu (malaysia) berhad / siti rosziah ghazali
publisher	Faculty of Business and Management
publishDate	2006
url	http://ir.uitm.edu.my/id/eprint/19523/ http://ir.uitm.edu.my/id/eprint/19523/1/PPb_SITI%20ROSZIAH%20GHAZALI%20BM%2006_5.pdf
first_indexed	2023-09-18T23:02:45Z
last_indexed	2023-09-18T23:02:45Z
_version_	1777418282994761728

Magazine components that influence purchase of Wanita magazine published by Utusan Melayu (Malaysia) Berhad / Siti Rosziah Ghazali

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