Consumer acceptance of RISDA rural industrial products . An analysis of RISDA's marketing strategy / Zamira Maarof

The purpose of this research is to measure the consumer acceptance of RISDA rural industrial product, an analysis of RISDA's marketing strategy. The dependent variable is consumer acceptance and independents variables are product development, promotion strategies and market development. The res...

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Main Author:	Maarof, Zamira
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Marketing
Online Access:	http://ir.uitm.edu.my/id/eprint/19547/ http://ir.uitm.edu.my/id/eprint/19547/1/PPb_ZAMIRA%20MAAROF%20BM%2008_5.pdf

id	uitm-19547
recordtype	eprints
spelling	uitm-195472018-02-26T06:12:32Z http://ir.uitm.edu.my/id/eprint/19547/ Consumer acceptance of RISDA rural industrial products . An analysis of RISDA's marketing strategy / Zamira Maarof Maarof, Zamira Marketing The purpose of this research is to measure the consumer acceptance of RISDA rural industrial product, an analysis of RISDA's marketing strategy. The dependent variable is consumer acceptance and independents variables are product development, promotion strategies and market development. The research is conducted at Melaka area. In completing this research about 100 questionnaires has been distributed to the respondents. The respondents are included all public who have and have not consumed the rural industry products. In order to get the result from this research, the researcher has used SPSS program to analyze data from the information gathered. To analyze the data, the researcher has been used Reliability Analysis, Frequency Distribution and Descriptive Statistic by using the SPSS program. From the findings the research indicates that most of the respondents agree the rural industry products are acceptable but RISDA's marketing strategy has to improve because it is not effective to attract consumer acceptance. In term of product development, RISDA has to impress in the consumers through effective branding, labeling and packaging of the products, so that they are more informative and attractive. Beside that, the promotion strategy that RISDA has been implementing before, like price discounting and exhibition of rural industry products have to be more commercial-based so as to create respondents awareness of the products. Regarding to the market development, it is shows that the number of outlets that sell rural industry products are still limited in Melaka area. However, based on the research, the distributors are interested to distribute the products and need co-operation between producer and supplier to produce the products in bulk so as to fulfill the increasing demand. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19547/1/PPb_ZAMIRA%20MAAROF%20BM%2008_5.pdf Maarof, Zamira (2008) Consumer acceptance of RISDA rural industrial products . An analysis of RISDA's marketing strategy / Zamira Maarof. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing
spellingShingle	Marketing Maarof, Zamira Consumer acceptance of RISDA rural industrial products . An analysis of RISDA's marketing strategy / Zamira Maarof
description	The purpose of this research is to measure the consumer acceptance of RISDA rural industrial product, an analysis of RISDA's marketing strategy. The dependent variable is consumer acceptance and independents variables are product development, promotion strategies and market development. The research is conducted at Melaka area. In completing this research about 100 questionnaires has been distributed to the respondents. The respondents are included all public who have and have not consumed the rural industry products. In order to get the result from this research, the researcher has used SPSS program to analyze data from the information gathered. To analyze the data, the researcher has been used Reliability Analysis, Frequency Distribution and Descriptive Statistic by using the SPSS program. From the findings the research indicates that most of the respondents agree the rural industry products are acceptable but RISDA's marketing strategy has to improve because it is not effective to attract consumer acceptance. In term of product development, RISDA has to impress in the consumers through effective branding, labeling and packaging of the products, so that they are more informative and attractive. Beside that, the promotion strategy that RISDA has been implementing before, like price discounting and exhibition of rural industry products have to be more commercial-based so as to create respondents awareness of the products. Regarding to the market development, it is shows that the number of outlets that sell rural industry products are still limited in Melaka area. However, based on the research, the distributors are interested to distribute the products and need co-operation between producer and supplier to produce the products in bulk so as to fulfill the increasing demand.
format	Student Project
author	Maarof, Zamira
author_facet	Maarof, Zamira
author_sort	Maarof, Zamira
title	Consumer acceptance of RISDA rural industrial products . An analysis of RISDA's marketing strategy / Zamira Maarof
title_short	Consumer acceptance of RISDA rural industrial products . An analysis of RISDA's marketing strategy / Zamira Maarof
title_full	Consumer acceptance of RISDA rural industrial products . An analysis of RISDA's marketing strategy / Zamira Maarof
title_fullStr	Consumer acceptance of RISDA rural industrial products . An analysis of RISDA's marketing strategy / Zamira Maarof
title_full_unstemmed	Consumer acceptance of RISDA rural industrial products . An analysis of RISDA's marketing strategy / Zamira Maarof
title_sort	consumer acceptance of risda rural industrial products . an analysis of risda's marketing strategy / zamira maarof
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/19547/ http://ir.uitm.edu.my/id/eprint/19547/1/PPb_ZAMIRA%20MAAROF%20BM%2008_5.pdf
first_indexed	2023-09-18T23:02:48Z
last_indexed	2023-09-18T23:02:48Z
_version_	1777418285454721024

Consumer acceptance of RISDA rural industrial products . An analysis of RISDA's marketing strategy / Zamira Maarof

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