A study on the impact of logistic strategy towards customer satisfaction: A study of BC Petrochemical, Malaysia / Normaslindahwati Rasib

This research is about a study on the impact of Logistic Strategy towards Customer Satisfaction. Strategies such as transportation, warehousing, order processing, inventory control and packaging have been identified in order to investigate whether or not these strategy have correlation with customer...

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Main Author:	Rasib, Normaslindahwati
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/19551/ http://ir.uitm.edu.my/id/eprint/19551/1/PPb_NORMASLINDAHWATI%20RASIB%20BM%2008_5.pdf

id	uitm-19551
recordtype	eprints
spelling	uitm-195512018-02-27T05:53:18Z http://ir.uitm.edu.my/id/eprint/19551/ A study on the impact of logistic strategy towards customer satisfaction: A study of BC Petrochemical, Malaysia / Normaslindahwati Rasib Rasib, Normaslindahwati Consumer satisfaction This research is about a study on the impact of Logistic Strategy towards Customer Satisfaction. Strategies such as transportation, warehousing, order processing, inventory control and packaging have been identified in order to investigate whether or not these strategy have correlation with customer satisfaction. The survey is conducted for Bc Petrochemical customers such as Petronas Gas Malaysia, Petronas Carigali Malaysia, Sabah & Sarawak Shell, Sapura Holding, Exxonmobil Malaysia and many more. Those companies come from oil and gas sector. The sample size for this study is 35 customers who are dealing business with Bc Petrochemical. There are 35 questionnaire were distribute and all 35 questionnaire were returned. Data obtained using two methods that are primary and secondary data. The primary data was questionnaire that required the respondents to answer the questionnaire that contain elements which potentially have relationship with customer satisfaction. Data are analyzed using reliability test, frequency analysis, and correlation analysis through SPSS Program. The result shows that all three out of five strategies from independent variables were significant. The strategies are warehousing, packaging and order processing. Meanwhile transportation and inventory control has no significant correlation with customer satisfaction. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19551/1/PPb_NORMASLINDAHWATI%20RASIB%20BM%2008_5.pdf Rasib, Normaslindahwati (2008) A study on the impact of logistic strategy towards customer satisfaction: A study of BC Petrochemical, Malaysia / Normaslindahwati Rasib. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer satisfaction
spellingShingle	Consumer satisfaction Rasib, Normaslindahwati A study on the impact of logistic strategy towards customer satisfaction: A study of BC Petrochemical, Malaysia / Normaslindahwati Rasib
description	This research is about a study on the impact of Logistic Strategy towards Customer Satisfaction. Strategies such as transportation, warehousing, order processing, inventory control and packaging have been identified in order to investigate whether or not these strategy have correlation with customer satisfaction. The survey is conducted for Bc Petrochemical customers such as Petronas Gas Malaysia, Petronas Carigali Malaysia, Sabah & Sarawak Shell, Sapura Holding, Exxonmobil Malaysia and many more. Those companies come from oil and gas sector. The sample size for this study is 35 customers who are dealing business with Bc Petrochemical. There are 35 questionnaire were distribute and all 35 questionnaire were returned. Data obtained using two methods that are primary and secondary data. The primary data was questionnaire that required the respondents to answer the questionnaire that contain elements which potentially have relationship with customer satisfaction. Data are analyzed using reliability test, frequency analysis, and correlation analysis through SPSS Program. The result shows that all three out of five strategies from independent variables were significant. The strategies are warehousing, packaging and order processing. Meanwhile transportation and inventory control has no significant correlation with customer satisfaction.
format	Student Project
author	Rasib, Normaslindahwati
author_facet	Rasib, Normaslindahwati
author_sort	Rasib, Normaslindahwati
title	A study on the impact of logistic strategy towards customer satisfaction: A study of BC Petrochemical, Malaysia / Normaslindahwati Rasib
title_short	A study on the impact of logistic strategy towards customer satisfaction: A study of BC Petrochemical, Malaysia / Normaslindahwati Rasib
title_full	A study on the impact of logistic strategy towards customer satisfaction: A study of BC Petrochemical, Malaysia / Normaslindahwati Rasib
title_fullStr	A study on the impact of logistic strategy towards customer satisfaction: A study of BC Petrochemical, Malaysia / Normaslindahwati Rasib
title_full_unstemmed	A study on the impact of logistic strategy towards customer satisfaction: A study of BC Petrochemical, Malaysia / Normaslindahwati Rasib
title_sort	study on the impact of logistic strategy towards customer satisfaction: a study of bc petrochemical, malaysia / normaslindahwati rasib
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/19551/ http://ir.uitm.edu.my/id/eprint/19551/1/PPb_NORMASLINDAHWATI%20RASIB%20BM%2008_5.pdf
first_indexed	2023-09-18T23:02:48Z
last_indexed	2023-09-18T23:02:48Z
_version_	1777418286030389248

A study on the impact of logistic strategy towards customer satisfaction: A study of BC Petrochemical, Malaysia / Normaslindahwati Rasib

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