The relationship of service quality towards customer loyalty at Melaka International Trade Centre (MITC) / Muhamad Zaki Ibrahim

The relationship of service quality towards customer loyalty at Melaka International Trade Centre (MITC) / Muhamad Zaki Ibrahim

This chapter will provide the overview of the research, which title "The Relationship of Service Quality towards Customer Loyalty at Melaka International Trade Centre (MITC)". The main objective of this research is to study in depth and measuring the level of customer loyalty towards Melak...

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Bibliographic Details
Main Author: Ibrahim, Muhamad Zaki
Format: Student Project
Language:English
Published: Faculty of Business and Management 2007
Subjects:
Consumer satisfaction
Online Access:http://ir.uitm.edu.my/id/eprint/19565/
http://ir.uitm.edu.my/id/eprint/19565/1/PPb_MUHAMAD%20ZAKI%20IBRAHIM%20BM%2007_5.pdf
id uitm-19565
recordtype eprints
spelling uitm-195652018-02-27T05:49:08Z http://ir.uitm.edu.my/id/eprint/19565/ The relationship of service quality towards customer loyalty at Melaka International Trade Centre (MITC) / Muhamad Zaki Ibrahim Ibrahim, Muhamad Zaki Consumer satisfaction This chapter will provide the overview of the research, which title "The Relationship of Service Quality towards Customer Loyalty at Melaka International Trade Centre (MITC)". The main objective of this research is to study in depth and measuring the level of customer loyalty towards Melaka International Trade Centre (MITC) by using service quality as the instrument. In addition, it is to support that using service quality is suitable and effective in evaluate the customer loyalty level in the service company especially in Meetings, Incentives, Conventions, and Exhibitions (MICE) centre. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19565/1/PPb_MUHAMAD%20ZAKI%20IBRAHIM%20BM%2007_5.pdf Ibrahim, Muhamad Zaki (2007) The relationship of service quality towards customer loyalty at Melaka International Trade Centre (MITC) / Muhamad Zaki Ibrahim. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Consumer satisfaction
spellingShingle Consumer satisfaction
Ibrahim, Muhamad Zaki
The relationship of service quality towards customer loyalty at Melaka International Trade Centre (MITC) / Muhamad Zaki Ibrahim
description This chapter will provide the overview of the research, which title "The Relationship of Service Quality towards Customer Loyalty at Melaka International Trade Centre (MITC)". The main objective of this research is to study in depth and measuring the level of customer loyalty towards Melaka International Trade Centre (MITC) by using service quality as the instrument. In addition, it is to support that using service quality is suitable and effective in evaluate the customer loyalty level in the service company especially in Meetings, Incentives, Conventions, and Exhibitions (MICE) centre.
format Student Project
author Ibrahim, Muhamad Zaki
author_facet Ibrahim, Muhamad Zaki
author_sort Ibrahim, Muhamad Zaki
title The relationship of service quality towards customer loyalty at Melaka International Trade Centre (MITC) / Muhamad Zaki Ibrahim
title_short The relationship of service quality towards customer loyalty at Melaka International Trade Centre (MITC) / Muhamad Zaki Ibrahim
title_full The relationship of service quality towards customer loyalty at Melaka International Trade Centre (MITC) / Muhamad Zaki Ibrahim
title_fullStr The relationship of service quality towards customer loyalty at Melaka International Trade Centre (MITC) / Muhamad Zaki Ibrahim
title_full_unstemmed The relationship of service quality towards customer loyalty at Melaka International Trade Centre (MITC) / Muhamad Zaki Ibrahim
title_sort relationship of service quality towards customer loyalty at melaka international trade centre (mitc) / muhamad zaki ibrahim
publisher Faculty of Business and Management
publishDate 2007
url http://ir.uitm.edu.my/id/eprint/19565/
http://ir.uitm.edu.my/id/eprint/19565/1/PPb_MUHAMAD%20ZAKI%20IBRAHIM%20BM%2007_5.pdf
first_indexed 2023-09-18T23:02:50Z
last_indexed 2023-09-18T23:02:50Z
_version_ 1777418287777316864

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