Strategic approach to improve customer awareness of heritage bazaar at Dataran Pahlawan, Bandar Hilir Melaka - Case MBMB / Siti Aisyah Abd Sukor

A bazaar is a permanent merchandising area, marketplace, or street of shops where goods and services are exchanged or sold. The word derives from the Persian word bazar, the etymology of which goes back to the Pahlavi word baha-char meaning "the place of prices". Although the current meani...

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Main Author:	Abd Sukor, Siti Aisyah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/19569/ http://ir.uitm.edu.my/id/eprint/19569/1/PPb_SITI%20AISYAH%20ABD%20SUKOR%20BM%2007_5.pdf

id	uitm-19569
recordtype	eprints
spelling	uitm-195692018-02-27T05:30:51Z http://ir.uitm.edu.my/id/eprint/19569/ Strategic approach to improve customer awareness of heritage bazaar at Dataran Pahlawan, Bandar Hilir Melaka - Case MBMB / Siti Aisyah Abd Sukor Abd Sukor, Siti Aisyah Consumer satisfaction A bazaar is a permanent merchandising area, marketplace, or street of shops where goods and services are exchanged or sold. The word derives from the Persian word bazar, the etymology of which goes back to the Pahlavi word baha-char meaning "the place of prices". Although the current meaning of the word is believed to have originated in Persia, its use has spread and now has been accepted into the vernacular in countries around the world. Heritage Bazaar is one of the popular places in Malacca. Heritage Bazaar provides tourist variety of souvenir, traditional food and also creative handicraft. This bazaar is located nearby the historical places such as 'Independence of Memorial, 'Light and Sound', 'Bangunan Merah' and other interesting historical places. This bazaar located at Jalan Taman in Bandar Hilir. They are operated more than 10 years and still operating until now. They run their business in group in certain places but still in Bandar Hilir. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19569/1/PPb_SITI%20AISYAH%20ABD%20SUKOR%20BM%2007_5.pdf Abd Sukor, Siti Aisyah (2007) Strategic approach to improve customer awareness of heritage bazaar at Dataran Pahlawan, Bandar Hilir Melaka - Case MBMB / Siti Aisyah Abd Sukor. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer satisfaction
spellingShingle	Consumer satisfaction Abd Sukor, Siti Aisyah Strategic approach to improve customer awareness of heritage bazaar at Dataran Pahlawan, Bandar Hilir Melaka - Case MBMB / Siti Aisyah Abd Sukor
description	A bazaar is a permanent merchandising area, marketplace, or street of shops where goods and services are exchanged or sold. The word derives from the Persian word bazar, the etymology of which goes back to the Pahlavi word baha-char meaning "the place of prices". Although the current meaning of the word is believed to have originated in Persia, its use has spread and now has been accepted into the vernacular in countries around the world. Heritage Bazaar is one of the popular places in Malacca. Heritage Bazaar provides tourist variety of souvenir, traditional food and also creative handicraft. This bazaar is located nearby the historical places such as 'Independence of Memorial, 'Light and Sound', 'Bangunan Merah' and other interesting historical places. This bazaar located at Jalan Taman in Bandar Hilir. They are operated more than 10 years and still operating until now. They run their business in group in certain places but still in Bandar Hilir.
format	Student Project
author	Abd Sukor, Siti Aisyah
author_facet	Abd Sukor, Siti Aisyah
author_sort	Abd Sukor, Siti Aisyah
title	Strategic approach to improve customer awareness of heritage bazaar at Dataran Pahlawan, Bandar Hilir Melaka - Case MBMB / Siti Aisyah Abd Sukor
title_short	Strategic approach to improve customer awareness of heritage bazaar at Dataran Pahlawan, Bandar Hilir Melaka - Case MBMB / Siti Aisyah Abd Sukor
title_full	Strategic approach to improve customer awareness of heritage bazaar at Dataran Pahlawan, Bandar Hilir Melaka - Case MBMB / Siti Aisyah Abd Sukor
title_fullStr	Strategic approach to improve customer awareness of heritage bazaar at Dataran Pahlawan, Bandar Hilir Melaka - Case MBMB / Siti Aisyah Abd Sukor
title_full_unstemmed	Strategic approach to improve customer awareness of heritage bazaar at Dataran Pahlawan, Bandar Hilir Melaka - Case MBMB / Siti Aisyah Abd Sukor
title_sort	strategic approach to improve customer awareness of heritage bazaar at dataran pahlawan, bandar hilir melaka - case mbmb / siti aisyah abd sukor
publisher	Faculty of Business and Management
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/19569/ http://ir.uitm.edu.my/id/eprint/19569/1/PPb_SITI%20AISYAH%20ABD%20SUKOR%20BM%2007_5.pdf
first_indexed	2023-09-18T23:02:51Z
last_indexed	2023-09-18T23:02:51Z
_version_	1777418288366616576

Strategic approach to improve customer awareness of heritage bazaar at Dataran Pahlawan, Bandar Hilir Melaka - Case MBMB / Siti Aisyah Abd Sukor

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