Event management knowledge domains as the antecedents for successful cultural events in Malaysia / Qistina Donna Lee Abdullah
Event management is currently becoming a blooming industry in the world. It has been recognized as a new dimension in business network for funds exchange and capital income apart from generating vast career opportunity in the market. The revenue collected from events are various according to its cat...
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| Format: | Book Section |
| Language: | English |
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Institute of Graduate Studies, UiTM
2014
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19683/ http://ir.uitm.edu.my/id/eprint/19683/1/ABS_QISTINA%20DONNA%20LEE%20ABDULLAH%20TDRA%20VOL%206%20IGS_14.pdf |