Determinants of Saudi Arabian women’s luxury fashion brands purchase intention: Mediation effect of cognitive-affective model / Amani Adnan M.Aqeel

Saudi Arabia, a country that has often been described as traditional and conservative, has been experiencing rising consumption of luxury brands lately. This is indeed an area that is still underexplored as the consumption behaviour of Saudi women toward luxury fashion brands have not been given muc...

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Main Author:	M.Aqeel, Amani Adnan
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2016
Subjects:	Malaysia
Online Access:	http://ir.uitm.edu.my/id/eprint/19736/ http://ir.uitm.edu.my/id/eprint/19736/1/ABS_AMANI%20ADNAN%20M.AQEEL%20TDRA%20VOL%209%20IGS%2016.pdf

id	uitm-19736
recordtype	eprints
spelling	uitm-197362018-06-07T06:57:39Z http://ir.uitm.edu.my/id/eprint/19736/ Determinants of Saudi Arabian women’s luxury fashion brands purchase intention: Mediation effect of cognitive-affective model / Amani Adnan M.Aqeel M.Aqeel, Amani Adnan Malaysia Saudi Arabia, a country that has often been described as traditional and conservative, has been experiencing rising consumption of luxury brands lately. This is indeed an area that is still underexplored as the consumption behaviour of Saudi women toward luxury fashion brands have not been given much attention in the literature. As luxury goods are products that have intrinsic values and high social standing, both rational and emotional variables must be considered in the study of consumer behaviour and the cognitive-affective model is one of the theoretical bases in understanding such purchase intention. The cognitive-affective model has been used to understand the purchase intention of goods but very little of its application is seen in the context of luxury goods where perceived quality and emotional value are incorporated. As such, the mediating effect of perceived quality and emotional value as suggested by the model is the emphasis of this study as this is an area that has yet to be pursued extensively in existing literature. In line with this, the main objective of this study was to determine the relationship between the social status of women consumers and their purchase intention of luxury brands in Saudi Arabia… Institute of Graduate Studies, UiTM 2016 Book Section PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19736/1/ABS_AMANI%20ADNAN%20M.AQEEL%20TDRA%20VOL%209%20IGS%2016.pdf M.Aqeel, Amani Adnan (2016) Determinants of Saudi Arabian women’s luxury fashion brands purchase intention: Mediation effect of cognitive-affective model / Amani Adnan M.Aqeel. In: The Doctoral Research Abstracts. IGS Biannual Publication, 9 (9). Institute of Graduate Studies, UiTM, Shah Alam.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Malaysia
spellingShingle	Malaysia M.Aqeel, Amani Adnan Determinants of Saudi Arabian women’s luxury fashion brands purchase intention: Mediation effect of cognitive-affective model / Amani Adnan M.Aqeel
description	Saudi Arabia, a country that has often been described as traditional and conservative, has been experiencing rising consumption of luxury brands lately. This is indeed an area that is still underexplored as the consumption behaviour of Saudi women toward luxury fashion brands have not been given much attention in the literature. As luxury goods are products that have intrinsic values and high social standing, both rational and emotional variables must be considered in the study of consumer behaviour and the cognitive-affective model is one of the theoretical bases in understanding such purchase intention. The cognitive-affective model has been used to understand the purchase intention of goods but very little of its application is seen in the context of luxury goods where perceived quality and emotional value are incorporated. As such, the mediating effect of perceived quality and emotional value as suggested by the model is the emphasis of this study as this is an area that has yet to be pursued extensively in existing literature. In line with this, the main objective of this study was to determine the relationship between the social status of women consumers and their purchase intention of luxury brands in Saudi Arabia…
format	Book Section
author	M.Aqeel, Amani Adnan
author_facet	M.Aqeel, Amani Adnan
author_sort	M.Aqeel, Amani Adnan
title	Determinants of Saudi Arabian women’s luxury fashion brands purchase intention: Mediation effect of cognitive-affective model / Amani Adnan M.Aqeel
title_short	Determinants of Saudi Arabian women’s luxury fashion brands purchase intention: Mediation effect of cognitive-affective model / Amani Adnan M.Aqeel
title_full	Determinants of Saudi Arabian women’s luxury fashion brands purchase intention: Mediation effect of cognitive-affective model / Amani Adnan M.Aqeel
title_fullStr	Determinants of Saudi Arabian women’s luxury fashion brands purchase intention: Mediation effect of cognitive-affective model / Amani Adnan M.Aqeel
title_full_unstemmed	Determinants of Saudi Arabian women’s luxury fashion brands purchase intention: Mediation effect of cognitive-affective model / Amani Adnan M.Aqeel
title_sort	determinants of saudi arabian women’s luxury fashion brands purchase intention: mediation effect of cognitive-affective model / amani adnan m.aqeel
publisher	Institute of Graduate Studies, UiTM
publishDate	2016
url	http://ir.uitm.edu.my/id/eprint/19736/ http://ir.uitm.edu.my/id/eprint/19736/1/ABS_AMANI%20ADNAN%20M.AQEEL%20TDRA%20VOL%209%20IGS%2016.pdf
first_indexed	2023-09-18T23:03:10Z
last_indexed	2023-09-18T23:03:10Z
_version_	1777418309185044480

Determinants of Saudi Arabian women’s luxury fashion brands purchase intention: Mediation effect of cognitive-affective model / Amani Adnan M.Aqeel

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