Determinants of Saudi Arabian women’s luxury fashion brands purchase intention: Mediation effect of cognitive-affective model / Amani Adnan M.Aqeel
Saudi Arabia, a country that has often been described as traditional and conservative, has been experiencing rising consumption of luxury brands lately. This is indeed an area that is still underexplored as the consumption behaviour of Saudi women toward luxury fashion brands have not been given muc...
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| Format: | Book Section |
| Language: | English |
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Institute of Graduate Studies, UiTM
2016
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19736/ http://ir.uitm.edu.my/id/eprint/19736/1/ABS_AMANI%20ADNAN%20M.AQEEL%20TDRA%20VOL%209%20IGS%2016.pdf |