PSA campaign outline / Norsharina Samsuri

Be specific with target should be specifically defined as demo/ the personal of the ad and the audiences more likely respond to reply on psycho * Be specific Focus on targeting an audience the campaign. It is also to identify graphy should be specifically defined as with target relatively group acce...

Full description

Bibliographic Details
Main Author:	Samsuri, Norsharina
Format:	Article
Language:	English
Published:	Faculty of Art and Design, Universiti Teknologi MARA Melaka, Alor Gajah Campus 2014
Subjects:	Creative processes. Imagination. Invention. General works Advertising campaigns Technique, composition, etc.
Online Access:	http://ir.uitm.edu.my/id/eprint/19816/ http://ir.uitm.edu.my/id/eprint/19816/1/AJ_NORSHARINA%20SAMSURI%20M%2014.pdf

id	uitm-19816
recordtype	eprints
spelling	uitm-198162018-04-05T02:52:38Z http://ir.uitm.edu.my/id/eprint/19816/ PSA campaign outline / Norsharina Samsuri Samsuri, Norsharina Creative processes. Imagination. Invention. General works Advertising campaigns Technique, composition, etc. Be specific with target should be specifically defined as demo/ the personal of the ad and the audiences more likely respond to reply on psycho * Be specific Focus on targeting an audience the campaign. It is also to identify graphy should be specifically defined as with target relatively group acceptance to be demo/ the personal of the ad and the audiences influenced, and to consider what psycho more likely respond to reply on would be the main focus to change. the campaign. It is also to identify relatively group acceptance to be graphy influenced, and to consider what would be the main focus to change. * To grab attention from audience to Appropriate in qualitative notice the ad, the message must be USP * Appropriate in remained in the mind of the viewer. To grab attention from audience to notice the ad, the message must be features. It depends on the appropriate type USP ad qualitative remained in the mind of the viewer. ad It depends on the appropriate type features. of appeal applied, with the message ad + idea- well delivered, easy to understand cate- ad of appeal applied, with the message gories + well delivered, easy to understand and relevant to the audience. cate- idea- tion The technique’s selection and tactic gories tion and relevant to the audience. The technique’s selection and tactic in creating creative execution of the in creating creative execution of the message are also important factors ESP ESP message are also important factors in developing an advertising in developing an advertising campaign. campaign. AD AD CATE- + IDEA- GORIES TION AD AD CATE- + IDEA- GORIES TION demo/ design psycho execution graphy demo/ design psycho execution graphy Faculty of Art and Design, Universiti Teknologi MARA Melaka, Alor Gajah Campus 2014 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19816/1/AJ_NORSHARINA%20SAMSURI%20M%2014.pdf Samsuri, Norsharina (2014) PSA campaign outline / Norsharina Samsuri. Artikel, 4. pp. 6-7. ISSN 2232-187x
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Creative processes. Imagination. Invention. General works Advertising campaigns Technique, composition, etc.
spellingShingle	Creative processes. Imagination. Invention. General works Advertising campaigns Technique, composition, etc. Samsuri, Norsharina PSA campaign outline / Norsharina Samsuri
description	Be specific with target should be specifically defined as demo/ the personal of the ad and the audiences more likely respond to reply on psycho * Be specific Focus on targeting an audience the campaign. It is also to identify graphy should be specifically defined as with target relatively group acceptance to be demo/ the personal of the ad and the audiences influenced, and to consider what psycho more likely respond to reply on would be the main focus to change. the campaign. It is also to identify relatively group acceptance to be graphy influenced, and to consider what would be the main focus to change. * To grab attention from audience to Appropriate in qualitative notice the ad, the message must be USP * Appropriate in remained in the mind of the viewer. To grab attention from audience to notice the ad, the message must be features. It depends on the appropriate type USP ad qualitative remained in the mind of the viewer. ad It depends on the appropriate type features. of appeal applied, with the message ad + idea- well delivered, easy to understand cate- ad of appeal applied, with the message gories + well delivered, easy to understand and relevant to the audience. cate- idea- tion The technique’s selection and tactic gories tion and relevant to the audience. The technique’s selection and tactic in creating creative execution of the in creating creative execution of the message are also important factors ESP ESP message are also important factors in developing an advertising in developing an advertising campaign. campaign. AD AD CATE- + IDEA- GORIES TION AD AD CATE- + IDEA- GORIES TION demo/ design psycho execution graphy demo/ design psycho execution graphy
format	Article
author	Samsuri, Norsharina
author_facet	Samsuri, Norsharina
author_sort	Samsuri, Norsharina
title	PSA campaign outline / Norsharina Samsuri
title_short	PSA campaign outline / Norsharina Samsuri
title_full	PSA campaign outline / Norsharina Samsuri
title_fullStr	PSA campaign outline / Norsharina Samsuri
title_full_unstemmed	PSA campaign outline / Norsharina Samsuri
title_sort	psa campaign outline / norsharina samsuri
publisher	Faculty of Art and Design, Universiti Teknologi MARA Melaka, Alor Gajah Campus
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/19816/ http://ir.uitm.edu.my/id/eprint/19816/1/AJ_NORSHARINA%20SAMSURI%20M%2014.pdf
first_indexed	2023-09-18T23:03:20Z
last_indexed	2023-09-18T23:03:20Z
_version_	1777418319688630272

PSA campaign outline / Norsharina Samsuri

Similar Items