Personification in marketing communication: case study of Malaysian brands / Azahar Harun...[et.al]

This paper assesses the anthropomorphic forms depicted in four established Malaysian brands. They are Julie’s, Habib, Karangkraf and Happy Prepaid. In order to measure its effectiveness in brand design, a Visual Content Analysis approach is employed. This qualitative method which involves multiple c...

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Bibliographic Details
Main Authors: Harun, Azahar, Abd Razak, Mohamed Razeef, Abd Rahim, Russlan, Mohd Radzuan, Lili Eliana, Abu Bakar, Amina Syarfina
Format: Conference or Workshop Item
Language:English
Published: 2016
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/19834/
http://ir.uitm.edu.my/id/eprint/19834/1/PRO_AZAHAR%20HARUN%20M%2016.pdf

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