Brand identity on local Malay herbal toiletries packaging design as a potential tourism product / Siti Sarah Adam Wan...[et.al]

Herbal products are gaining popularity in the worldwide market due to the believing of their medication value to users. Even in Malaysia, herbal industry is increasing and the products are highly in demand. The Malaysian government is now focusing on the herbal industry as new economic resources sin...

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Bibliographic Details
Main Authors:	Adam Wan, Siti Sarah, Mohd Razali, Noraziah, Shamsudin, Wan Nur Khalisah, Ali, Ariff
Format:	Conference or Workshop Item
Language:	English
Published:	2016
Subjects:	Branding (Marketing) Brand name products Malaysia
Online Access:	http://ir.uitm.edu.my/id/eprint/20013/ http://ir.uitm.edu.my/id/eprint/20013/1/PRO_SITI%20SARAH%20ADAM%20WAN%20M%2016.pdf

id	uitm-20013
recordtype	eprints
spelling	uitm-200132018-09-21T12:34:52Z http://ir.uitm.edu.my/id/eprint/20013/ Brand identity on local Malay herbal toiletries packaging design as a potential tourism product / Siti Sarah Adam Wan...[et.al] Adam Wan, Siti Sarah Mohd Razali, Noraziah Shamsudin, Wan Nur Khalisah Ali, Ariff Branding (Marketing) Brand name products Malaysia Herbal products are gaining popularity in the worldwide market due to the believing of their medication value to users. Even in Malaysia, herbal industry is increasing and the products are highly in demand. The Malaysian government is now focusing on the herbal industry as new economic resources since in the Ninth Malaysia Plan. This study attempts to look into the local Malay herbal toiletries packaging design. Through visual assessment on Malay toiletry products’ packaging design which are being displayed on the market shelves, it has been discovered that majority of the packaging design are without Malay identity presented. We argue that packaging design of the Malay herbal toiletries products can look attractive by having the Malay identity on its packaging design in making purchasing decision for tourists. This research delves into recommending packaging design by identifying the criteria expectation need. In order to improve this situation, we believe that the packaging design should adopt the Kapferer’s Brand Identity Model (Kapferer, J.N 2004) that includes physique, personality, culture, relationship reflection and self-image. It is hoped that this study will improve packaging design of local Malay herbal toiletries products in the local market shelves by revealing the Malay identity. 2016 Conference or Workshop Item PeerReviewed text en http://ir.uitm.edu.my/id/eprint/20013/1/PRO_SITI%20SARAH%20ADAM%20WAN%20M%2016.pdf Adam Wan, Siti Sarah and Mohd Razali, Noraziah and Shamsudin, Wan Nur Khalisah and Ali, Ariff (2016) Brand identity on local Malay herbal toiletries packaging design as a potential tourism product / Siti Sarah Adam Wan...[et.al]. In: Empowering Local Mind In Art Design & Cultural Herritage 3rd ISME International Colloquium 2016, 27 & 28 December 2016, Universiti Teknologi MARA, Melaka.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Branding (Marketing) Brand name products Malaysia
spellingShingle	Branding (Marketing) Brand name products Malaysia Adam Wan, Siti Sarah Mohd Razali, Noraziah Shamsudin, Wan Nur Khalisah Ali, Ariff Brand identity on local Malay herbal toiletries packaging design as a potential tourism product / Siti Sarah Adam Wan...[et.al]
description	Herbal products are gaining popularity in the worldwide market due to the believing of their medication value to users. Even in Malaysia, herbal industry is increasing and the products are highly in demand. The Malaysian government is now focusing on the herbal industry as new economic resources since in the Ninth Malaysia Plan. This study attempts to look into the local Malay herbal toiletries packaging design. Through visual assessment on Malay toiletry products’ packaging design which are being displayed on the market shelves, it has been discovered that majority of the packaging design are without Malay identity presented. We argue that packaging design of the Malay herbal toiletries products can look attractive by having the Malay identity on its packaging design in making purchasing decision for tourists. This research delves into recommending packaging design by identifying the criteria expectation need. In order to improve this situation, we believe that the packaging design should adopt the Kapferer’s Brand Identity Model (Kapferer, J.N 2004) that includes physique, personality, culture, relationship reflection and self-image. It is hoped that this study will improve packaging design of local Malay herbal toiletries products in the local market shelves by revealing the Malay identity.
format	Conference or Workshop Item
author	Adam Wan, Siti Sarah Mohd Razali, Noraziah Shamsudin, Wan Nur Khalisah Ali, Ariff
author_facet	Adam Wan, Siti Sarah Mohd Razali, Noraziah Shamsudin, Wan Nur Khalisah Ali, Ariff
author_sort	Adam Wan, Siti Sarah
title	Brand identity on local Malay herbal toiletries packaging design as a potential tourism product / Siti Sarah Adam Wan...[et.al]
title_short	Brand identity on local Malay herbal toiletries packaging design as a potential tourism product / Siti Sarah Adam Wan...[et.al]
title_full	Brand identity on local Malay herbal toiletries packaging design as a potential tourism product / Siti Sarah Adam Wan...[et.al]
title_fullStr	Brand identity on local Malay herbal toiletries packaging design as a potential tourism product / Siti Sarah Adam Wan...[et.al]
title_full_unstemmed	Brand identity on local Malay herbal toiletries packaging design as a potential tourism product / Siti Sarah Adam Wan...[et.al]
title_sort	brand identity on local malay herbal toiletries packaging design as a potential tourism product / siti sarah adam wan...[et.al]
publishDate	2016
url	http://ir.uitm.edu.my/id/eprint/20013/ http://ir.uitm.edu.my/id/eprint/20013/1/PRO_SITI%20SARAH%20ADAM%20WAN%20M%2016.pdf
first_indexed	2023-09-18T23:03:47Z
last_indexed	2023-09-18T23:03:47Z
_version_	1777418347073241088

Brand identity on local Malay herbal toiletries packaging design as a potential tourism product / Siti Sarah Adam Wan...[et.al]

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