Developing a visual rhetoric conceptual framework for Public Service Announcements (PSAs) advertising campaigns / Nur Safinas Albakry

Developing a visual rhetoric conceptual framework for Public Service Announcements (PSAs) advertising campaigns / Nur Safinas Albakry

The visual rhetoric is an important element to increase the effectiveness of the process of information exchange. In fact, visual rhetoric helps to get messages across to the intended audience in a persuasive way. Visual rhetoric is described as a form of communication that uses images for creating...

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Bibliographic Details
Main Author: Albakry, Nur Safinas
Format: Book Section
Language:English
Published: Institute of Graduate Studies, UiTM 2016
Subjects:
Advertising campaigns
Malaysia
Online Access:http://ir.uitm.edu.my/id/eprint/20060/
http://ir.uitm.edu.my/id/eprint/20060/1/ABS_NUR%20SAFINAS%20ALBAKRY%20TDRA%20VOL%2010%20IGS%2016.pdf
id uitm-20060
recordtype eprints
spelling uitm-200602018-06-11T03:34:42Z http://ir.uitm.edu.my/id/eprint/20060/ Developing a visual rhetoric conceptual framework for Public Service Announcements (PSAs) advertising campaigns / Nur Safinas Albakry Albakry, Nur Safinas Advertising campaigns Malaysia The visual rhetoric is an important element to increase the effectiveness of the process of information exchange. In fact, visual rhetoric helps to get messages across to the intended audience in a persuasive way. Visual rhetoric is described as a form of communication that uses images for creating meaning or constructing an argument. Hence, an analysis of visual rhetoric considers how images work alone and collaborate with other elements to create an argument designed for moving a specific audience Bulmer & Oliver (2006, p.55). Visual rhetoric in visual advertising involves how the audience choose to present information or argument through images. A key concept of visual rhetoric study in Malaysia Public Service Announcements (PSAs) contexts use focuses on how rhetorical figures in Public Service Announcements (PSAs) could convey to react and response in visual arguments by developing a persuasive message into a great communication process. The purpose of this study is to explore and discuss the understanding of rhetorical theories by implementing the visual rhetoric in print advertising on how visual arguments can affect consumers processing and response toward persuasive forms message. The aim of this study is to propose a framework system model for the effective use of visual content in the visual advertising communication process in Malaysia that could be employed by visual rhetoric in print media to instil advertising awareness… Institute of Graduate Studies, UiTM 2016 Book Section PeerReviewed text en http://ir.uitm.edu.my/id/eprint/20060/1/ABS_NUR%20SAFINAS%20ALBAKRY%20TDRA%20VOL%2010%20IGS%2016.pdf Albakry, Nur Safinas (2016) Developing a visual rhetoric conceptual framework for Public Service Announcements (PSAs) advertising campaigns / Nur Safinas Albakry. In: The Doctoral Research Abstracts. IGS Biannual Publication, 10 (10). Institute of Graduate Studies, UiTM, Shah Alam.
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Advertising campaigns
Malaysia
spellingShingle Advertising campaigns
Malaysia
Albakry, Nur Safinas
Developing a visual rhetoric conceptual framework for Public Service Announcements (PSAs) advertising campaigns / Nur Safinas Albakry
description The visual rhetoric is an important element to increase the effectiveness of the process of information exchange. In fact, visual rhetoric helps to get messages across to the intended audience in a persuasive way. Visual rhetoric is described as a form of communication that uses images for creating meaning or constructing an argument. Hence, an analysis of visual rhetoric considers how images work alone and collaborate with other elements to create an argument designed for moving a specific audience Bulmer & Oliver (2006, p.55). Visual rhetoric in visual advertising involves how the audience choose to present information or argument through images. A key concept of visual rhetoric study in Malaysia Public Service Announcements (PSAs) contexts use focuses on how rhetorical figures in Public Service Announcements (PSAs) could convey to react and response in visual arguments by developing a persuasive message into a great communication process. The purpose of this study is to explore and discuss the understanding of rhetorical theories by implementing the visual rhetoric in print advertising on how visual arguments can affect consumers processing and response toward persuasive forms message. The aim of this study is to propose a framework system model for the effective use of visual content in the visual advertising communication process in Malaysia that could be employed by visual rhetoric in print media to instil advertising awareness…
format Book Section
author Albakry, Nur Safinas
author_facet Albakry, Nur Safinas
author_sort Albakry, Nur Safinas
title Developing a visual rhetoric conceptual framework for Public Service Announcements (PSAs) advertising campaigns / Nur Safinas Albakry
title_short Developing a visual rhetoric conceptual framework for Public Service Announcements (PSAs) advertising campaigns / Nur Safinas Albakry
title_full Developing a visual rhetoric conceptual framework for Public Service Announcements (PSAs) advertising campaigns / Nur Safinas Albakry
title_fullStr Developing a visual rhetoric conceptual framework for Public Service Announcements (PSAs) advertising campaigns / Nur Safinas Albakry
title_full_unstemmed Developing a visual rhetoric conceptual framework for Public Service Announcements (PSAs) advertising campaigns / Nur Safinas Albakry
title_sort developing a visual rhetoric conceptual framework for public service announcements (psas) advertising campaigns / nur safinas albakry
publisher Institute of Graduate Studies, UiTM
publishDate 2016
url http://ir.uitm.edu.my/id/eprint/20060/
http://ir.uitm.edu.my/id/eprint/20060/1/ABS_NUR%20SAFINAS%20ALBAKRY%20TDRA%20VOL%2010%20IGS%2016.pdf
first_indexed 2023-09-18T23:03:53Z
last_indexed 2023-09-18T23:03:53Z
_version_ 1777418353490526208

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