Multimodal analysis of muslimah cosmetic billboards / Nor Atifah Mohamad … [et al.]

Billboard is an advertising space that is used to capture the attention of passing motorists. It is constantly visible at all time and every day of the week. Due to the distinguish nature of the billboard together with its conspicuousness, passing motorists will not be able to avoid but to notice or...

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Main Authors:	Mohamad, Nor Atifah, Suyurno, S. Salahudin, Maulan, Sumarni, Razali, Nazarul Azali
Format:	Conference or Workshop Item
Language:	English
Published:	2017
Subjects:	Business ethics Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/20128/ http://ir.uitm.edu.my/id/eprint/20128/1/PRO_NOR%20ATIFAH%20MOHAMAD%20M%2017.pdf

id	uitm-20128
recordtype	eprints
spelling	uitm-201282018-04-18T06:03:46Z http://ir.uitm.edu.my/id/eprint/20128/ Multimodal analysis of muslimah cosmetic billboards / Nor Atifah Mohamad … [et al.] Mohamad, Nor Atifah Suyurno, S. Salahudin Maulan, Sumarni Razali, Nazarul Azali Business ethics Customer services. Customer relations Billboard is an advertising space that is used to capture the attention of passing motorists. It is constantly visible at all time and every day of the week. Due to the distinguish nature of the billboard together with its conspicuousness, passing motorists will not be able to avoid but to notice or accept the products, services or values transferred by the billboards. Hence, this impactful power of billboard must not be taken for granted especially the one that is related to Islamic teachings or beliefs. Therefore, this paper investigates the values portrayed by muslimah cosmetic billboards. The analysis includes a discussion of the composition of the muslimah cosmetic billboards through multimodal elements. The findings reveal that a specific mode of communication relay certain values that may change muslimah perception of cosmetics products and beauty. Based on the results, this article concludes that billboard advertisement is a potent medium in transforming the concept of beauty and modesty among muslimah. 2017 Conference or Workshop Item PeerReviewed text en http://ir.uitm.edu.my/id/eprint/20128/1/PRO_NOR%20ATIFAH%20MOHAMAD%20M%2017.pdf Mohamad, Nor Atifah and Suyurno, S. Salahudin and Maulan, Sumarni and Razali, Nazarul Azali (2017) Multimodal analysis of muslimah cosmetic billboards / Nor Atifah Mohamad … [et al.]. In: 2nd International Islamic Heritage Conference (ISHEC 2017), 14-15 November 2017, Avillion Hotel Melaka.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Business ethics Customer services. Customer relations
spellingShingle	Business ethics Customer services. Customer relations Mohamad, Nor Atifah Suyurno, S. Salahudin Maulan, Sumarni Razali, Nazarul Azali Multimodal analysis of muslimah cosmetic billboards / Nor Atifah Mohamad … [et al.]
description	Billboard is an advertising space that is used to capture the attention of passing motorists. It is constantly visible at all time and every day of the week. Due to the distinguish nature of the billboard together with its conspicuousness, passing motorists will not be able to avoid but to notice or accept the products, services or values transferred by the billboards. Hence, this impactful power of billboard must not be taken for granted especially the one that is related to Islamic teachings or beliefs. Therefore, this paper investigates the values portrayed by muslimah cosmetic billboards. The analysis includes a discussion of the composition of the muslimah cosmetic billboards through multimodal elements. The findings reveal that a specific mode of communication relay certain values that may change muslimah perception of cosmetics products and beauty. Based on the results, this article concludes that billboard advertisement is a potent medium in transforming the concept of beauty and modesty among muslimah.
format	Conference or Workshop Item
author	Mohamad, Nor Atifah Suyurno, S. Salahudin Maulan, Sumarni Razali, Nazarul Azali
author_facet	Mohamad, Nor Atifah Suyurno, S. Salahudin Maulan, Sumarni Razali, Nazarul Azali
author_sort	Mohamad, Nor Atifah
title	Multimodal analysis of muslimah cosmetic billboards / Nor Atifah Mohamad … [et al.]
title_short	Multimodal analysis of muslimah cosmetic billboards / Nor Atifah Mohamad … [et al.]
title_full	Multimodal analysis of muslimah cosmetic billboards / Nor Atifah Mohamad … [et al.]
title_fullStr	Multimodal analysis of muslimah cosmetic billboards / Nor Atifah Mohamad … [et al.]
title_full_unstemmed	Multimodal analysis of muslimah cosmetic billboards / Nor Atifah Mohamad … [et al.]
title_sort	multimodal analysis of muslimah cosmetic billboards / nor atifah mohamad … [et al.]
publishDate	2017
url	http://ir.uitm.edu.my/id/eprint/20128/ http://ir.uitm.edu.my/id/eprint/20128/1/PRO_NOR%20ATIFAH%20MOHAMAD%20M%2017.pdf
first_indexed	2023-09-18T23:04:02Z
last_indexed	2023-09-18T23:04:02Z
_version_	1777418362844872704

Multimodal analysis of muslimah cosmetic billboards / Nor Atifah Mohamad … [et al.]

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