Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa

This research analyzed brand loyalty of customers towards hypermarkets or retail stores of agriculture produce. Brand loyalty was studied using attitudinal loyalty and brand value to address the issue of fierce competition among retail stores of agriculture produce. Retaining loyal customers, attrac...

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Bibliographic Details
Main Author:	Mustaffa, Abaidullah
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2018
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/20485/ http://ir.uitm.edu.my/id/eprint/20485/1/ABS_ABAIDULLAH%20MUSTAFFA%20TDRA%20VOL%2013%20IGS%2018.pdf

id	uitm-20485
recordtype	eprints
spelling	uitm-204852018-06-08T08:15:43Z http://ir.uitm.edu.my/id/eprint/20485/ Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa Mustaffa, Abaidullah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This research analyzed brand loyalty of customers towards hypermarkets or retail stores of agriculture produce. Brand loyalty was studied using attitudinal loyalty and brand value to address the issue of fierce competition among retail stores of agriculture produce. Retaining loyal customers, attracting new customers and moulding them into brand loyal customers could generate accumulative sales growth and volume over time. Attitudinal loyalty comprises of three dimensions: cognitive loyalty, affective loyalty and conative loyalty. Brand value comprises of four component: value, quality, satisfaction and image. Quantitative approach using self-administered questionnaires with 5-point Likert scale was distributed to 420 respondents who were the customers of agriculture produce retailers… Institute of Graduate Studies, UiTM 2018 Book Section PeerReviewed text en http://ir.uitm.edu.my/id/eprint/20485/1/ABS_ABAIDULLAH%20MUSTAFFA%20TDRA%20VOL%2013%20IGS%2018.pdf Mustaffa, Abaidullah (2018) Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa. In: The Doctoral Research Abstracts. IGS Biannual Publication, 13 (13). Institute of Graduate Studies, UiTM, Shah Alam.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Mustaffa, Abaidullah Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa
description	This research analyzed brand loyalty of customers towards hypermarkets or retail stores of agriculture produce. Brand loyalty was studied using attitudinal loyalty and brand value to address the issue of fierce competition among retail stores of agriculture produce. Retaining loyal customers, attracting new customers and moulding them into brand loyal customers could generate accumulative sales growth and volume over time. Attitudinal loyalty comprises of three dimensions: cognitive loyalty, affective loyalty and conative loyalty. Brand value comprises of four component: value, quality, satisfaction and image. Quantitative approach using self-administered questionnaires with 5-point Likert scale was distributed to 420 respondents who were the customers of agriculture produce retailers…
format	Book Section
author	Mustaffa, Abaidullah
author_facet	Mustaffa, Abaidullah
author_sort	Mustaffa, Abaidullah
title	Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa
title_short	Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa
title_full	Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa
title_fullStr	Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa
title_full_unstemmed	Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa
title_sort	attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / abaidullah mustaffa
publisher	Institute of Graduate Studies, UiTM
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/20485/ http://ir.uitm.edu.my/id/eprint/20485/1/ABS_ABAIDULLAH%20MUSTAFFA%20TDRA%20VOL%2013%20IGS%2018.pdf
first_indexed	2023-09-18T23:04:43Z
last_indexed	2023-09-18T23:04:43Z
_version_	1777418406211878912

Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa

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