The extension of Technology Acceptance Model (TAM): effects of social media, facilitating conditions and perceived risk in online purchase in Saudi Arabia / Areeg Abdulghani Almowalad
In Saudi Arabia, there is currently an active revolution not only in its physical and economy development, but also in the purchasing behaviour among Saudis. The world is observing massive change in people’s behaviour in communication and the influence technology has on it. This has led to numerous...
| Main Author: | |
|---|---|
| Format: | Book Section |
| Language: | English |
| Published: |
Institute of Graduate Studies, UiTM
2018
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/20487/ http://ir.uitm.edu.my/id/eprint/20487/1/ABS_AREEG%20ABDULGHANI%20ALMOWALAD%20TDRA%20VOL%2013%20IGS%2018.pdf |