Customer segmentation approaches and hotel occupancy performance: A case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad... [et al.]

Yield Management (YM) has been described as a method that can help an organization to sell the right inventory, to the right customer, at the right timeNfor the right price. Application of YM strategies involves the hotel to practice market segmentation strategies in Malaysia has not been highlighte...

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Main Authors:	Ahmad, Noor Azmi, Kamarudin, Syaquif Yasin, Abdul Aziz, Azdel, Bakhtiar, Mohd Faeez Saiful, Che Ahmat, Nur Hidayah
Format:	Article
Language:	English
Published:	2011
Subjects:	Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:	http://ir.uitm.edu.my/id/eprint/20588/ http://ir.uitm.edu.my/id/eprint/20588/1/AJ_NOOR%20AZMI%20AHMAD%20JTHCA%20B%2011.pdf

id	uitm-20588
recordtype	eprints
spelling	uitm-205882018-07-17T09:08:36Z http://ir.uitm.edu.my/id/eprint/20588/ Customer segmentation approaches and hotel occupancy performance: A case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad... [et al.] Ahmad, Noor Azmi Kamarudin, Syaquif Yasin Abdul Aziz, Azdel Bakhtiar, Mohd Faeez Saiful Che Ahmat, Nur Hidayah Hospitality industry. Hotels, clubs, restaurants, etc. Food service Yield Management (YM) has been described as a method that can help an organization to sell the right inventory, to the right customer, at the right timeNfor the right price. Application of YM strategies involves the hotel to practice market segmentation strategies in Malaysia has not been highlighted. Though in theory it may described strategies that can be practiced, this paper provide unforeseen glimpse of segmentation approaches practiced by hotel managers. This paper seeks to conceptualize the relationship of application of market segmentation strategy and occupancy performance by four (4) and five (5) star hotels in Klang Vallley. Data collected from 37 hotels in Klang Valley area shows positive insights in research issues. Through the data collections and analyses the outcomes show the current market segmentation practices. A relationship between hotel that practise market segmentation strategies and revenue management performance is proven. It also showed the segmentation strategies hotel practise to attract most contributing market. For the conclusion, Hotel that practice effective market segmentation will have higher occupancy performance compared to other hotel. 2011 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/20588/1/AJ_NOOR%20AZMI%20AHMAD%20JTHCA%20B%2011.pdf Ahmad, Noor Azmi and Kamarudin, Syaquif Yasin and Abdul Aziz, Azdel and Bakhtiar, Mohd Faeez Saiful and Che Ahmat, Nur Hidayah (2011) Customer segmentation approaches and hotel occupancy performance: A case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad... [et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 3 (3). pp. 109-125. ISSN 1985-8914
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Hospitality industry. Hotels, clubs, restaurants, etc. Food service
spellingShingle	Hospitality industry. Hotels, clubs, restaurants, etc. Food service Ahmad, Noor Azmi Kamarudin, Syaquif Yasin Abdul Aziz, Azdel Bakhtiar, Mohd Faeez Saiful Che Ahmat, Nur Hidayah Customer segmentation approaches and hotel occupancy performance: A case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad... [et al.]
description	Yield Management (YM) has been described as a method that can help an organization to sell the right inventory, to the right customer, at the right timeNfor the right price. Application of YM strategies involves the hotel to practice market segmentation strategies in Malaysia has not been highlighted. Though in theory it may described strategies that can be practiced, this paper provide unforeseen glimpse of segmentation approaches practiced by hotel managers. This paper seeks to conceptualize the relationship of application of market segmentation strategy and occupancy performance by four (4) and five (5) star hotels in Klang Vallley. Data collected from 37 hotels in Klang Valley area shows positive insights in research issues. Through the data collections and analyses the outcomes show the current market segmentation practices. A relationship between hotel that practise market segmentation strategies and revenue management performance is proven. It also showed the segmentation strategies hotel practise to attract most contributing market. For the conclusion, Hotel that practice effective market segmentation will have higher occupancy performance compared to other hotel.
format	Article
author	Ahmad, Noor Azmi Kamarudin, Syaquif Yasin Abdul Aziz, Azdel Bakhtiar, Mohd Faeez Saiful Che Ahmat, Nur Hidayah
author_facet	Ahmad, Noor Azmi Kamarudin, Syaquif Yasin Abdul Aziz, Azdel Bakhtiar, Mohd Faeez Saiful Che Ahmat, Nur Hidayah
author_sort	Ahmad, Noor Azmi
title	Customer segmentation approaches and hotel occupancy performance: A case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad... [et al.]
title_short	Customer segmentation approaches and hotel occupancy performance: A case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad... [et al.]
title_full	Customer segmentation approaches and hotel occupancy performance: A case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad... [et al.]
title_fullStr	Customer segmentation approaches and hotel occupancy performance: A case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad... [et al.]
title_full_unstemmed	Customer segmentation approaches and hotel occupancy performance: A case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad... [et al.]
title_sort	customer segmentation approaches and hotel occupancy performance: a case study of 4 and 5 star hotels in klang valley / noor azmi ahmad... [et al.]
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/20588/ http://ir.uitm.edu.my/id/eprint/20588/1/AJ_NOOR%20AZMI%20AHMAD%20JTHCA%20B%2011.pdf
first_indexed	2023-09-18T23:04:53Z
last_indexed	2023-09-18T23:04:53Z
_version_	1777418416555032576

Customer segmentation approaches and hotel occupancy performance: A case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad... [et al.]

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