A study of food festival loyalty / Zurinawati Mohi
Food festivals are growing in popularity and warrant in-depth stud-ies of festival visitors. The study of food festivals is now an important and prolific area of tourism research enquiry. The aim of this study is to fill the conceptual gap by examining the interrelationships be-tween festival loyalt...
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| Format: | Article |
| Language: | English |
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2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/20606/ http://ir.uitm.edu.my/id/eprint/20606/1/AJ_ZURINAWATI%20MOHI%20JTHCA%2013.pdf |