Why do students decide to study culinary arts and why don’t they maintain interest in the hotel industry employment? / Fadzillah Mohd Shariff, Mohd Zain Kutut and Hamizad Abdul Hadi

This paper reports the results of the research project (IRDC) into factors influencing students in advancing education in culinary arts at Faculty of Hotel and Tourism Management, UiTM. In other words, this study examines the moderating variables that influence a student decision to enter Culinary A...

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Main Authors:	Mohd Shariff, Fadzillah, Kutut, Mohd Zain, Abdul Hadi, Hamizad
Format:	Article
Language:	English
Published:	2014
Subjects:	Hospitality industry. Hotels, clubs, restaurants, etc. Food service Food service
Online Access:	http://ir.uitm.edu.my/id/eprint/20608/ http://ir.uitm.edu.my/id/eprint/20608/1/AJ_FADZILLAH%20MOHD%20SHARIFF%20JTHCA%2014.pdf

id	uitm-20608
recordtype	eprints
spelling	uitm-206082018-07-17T05:18:48Z http://ir.uitm.edu.my/id/eprint/20608/ Why do students decide to study culinary arts and why don’t they maintain interest in the hotel industry employment? / Fadzillah Mohd Shariff, Mohd Zain Kutut and Hamizad Abdul Hadi Mohd Shariff, Fadzillah Kutut, Mohd Zain Abdul Hadi, Hamizad Hospitality industry. Hotels, clubs, restaurants, etc. Food service Food service This paper reports the results of the research project (IRDC) into factors influencing students in advancing education in culinary arts at Faculty of Hotel and Tourism Management, UiTM. In other words, this study examines the moderating variables that influence a student decision to enter Culinary Arts program and subsequent interest towards industry employment. All students who enrolled at three levels of the Diploma culinary arts program (part one of first year, part three of second year and part five of third year) from Shah Alam, Penang and Dungun campuses was surveyed at the beginning of the semester and followed them through a second round survey at the beginning of another semester. Students’ career choice and the decision of taking culinary arts program are influenced by various factors ranging from parents, immediate family, and glamorous image to advertisement on television, brochures, and newspaper. Among all, parents are found to be the strongest influence on the individual students’ decision. Nevertheless, despite continuous encouragement, many students are becoming less positive in interest toward employment in the hotel industry and reduced intention to pursue such a career. These weakened employment intentions have given varying consequences and implications for the students, hospitality institutions, industry, and government. 2014 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/20608/1/AJ_FADZILLAH%20MOHD%20SHARIFF%20JTHCA%2014.pdf Mohd Shariff, Fadzillah and Kutut, Mohd Zain and Abdul Hadi, Hamizad (2014) Why do students decide to study culinary arts and why don’t they maintain interest in the hotel industry employment? / Fadzillah Mohd Shariff, Mohd Zain Kutut and Hamizad Abdul Hadi. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 6 (1). pp. 1-14. ISSN 1985-8914
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Hospitality industry. Hotels, clubs, restaurants, etc. Food service Food service
spellingShingle	Hospitality industry. Hotels, clubs, restaurants, etc. Food service Food service Mohd Shariff, Fadzillah Kutut, Mohd Zain Abdul Hadi, Hamizad Why do students decide to study culinary arts and why don’t they maintain interest in the hotel industry employment? / Fadzillah Mohd Shariff, Mohd Zain Kutut and Hamizad Abdul Hadi
description	This paper reports the results of the research project (IRDC) into factors influencing students in advancing education in culinary arts at Faculty of Hotel and Tourism Management, UiTM. In other words, this study examines the moderating variables that influence a student decision to enter Culinary Arts program and subsequent interest towards industry employment. All students who enrolled at three levels of the Diploma culinary arts program (part one of first year, part three of second year and part five of third year) from Shah Alam, Penang and Dungun campuses was surveyed at the beginning of the semester and followed them through a second round survey at the beginning of another semester. Students’ career choice and the decision of taking culinary arts program are influenced by various factors ranging from parents, immediate family, and glamorous image to advertisement on television, brochures, and newspaper. Among all, parents are found to be the strongest influence on the individual students’ decision. Nevertheless, despite continuous encouragement, many students are becoming less positive in interest toward employment in the hotel industry and reduced intention to pursue such a career. These weakened employment intentions have given varying consequences and implications for the students, hospitality institutions, industry, and government.
format	Article
author	Mohd Shariff, Fadzillah Kutut, Mohd Zain Abdul Hadi, Hamizad
author_facet	Mohd Shariff, Fadzillah Kutut, Mohd Zain Abdul Hadi, Hamizad
author_sort	Mohd Shariff, Fadzillah
title	Why do students decide to study culinary arts and why don’t they maintain interest in the hotel industry employment? / Fadzillah Mohd Shariff, Mohd Zain Kutut and Hamizad Abdul Hadi
title_short	Why do students decide to study culinary arts and why don’t they maintain interest in the hotel industry employment? / Fadzillah Mohd Shariff, Mohd Zain Kutut and Hamizad Abdul Hadi
title_full	Why do students decide to study culinary arts and why don’t they maintain interest in the hotel industry employment? / Fadzillah Mohd Shariff, Mohd Zain Kutut and Hamizad Abdul Hadi
title_fullStr	Why do students decide to study culinary arts and why don’t they maintain interest in the hotel industry employment? / Fadzillah Mohd Shariff, Mohd Zain Kutut and Hamizad Abdul Hadi
title_full_unstemmed	Why do students decide to study culinary arts and why don’t they maintain interest in the hotel industry employment? / Fadzillah Mohd Shariff, Mohd Zain Kutut and Hamizad Abdul Hadi
title_sort	why do students decide to study culinary arts and why don’t they maintain interest in the hotel industry employment? / fadzillah mohd shariff, mohd zain kutut and hamizad abdul hadi
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/20608/ http://ir.uitm.edu.my/id/eprint/20608/1/AJ_FADZILLAH%20MOHD%20SHARIFF%20JTHCA%2014.pdf
first_indexed	2023-09-18T23:04:54Z
last_indexed	2023-09-18T23:04:54Z
_version_	1777418418010456064

Why do students decide to study culinary arts and why don’t they maintain interest in the hotel industry employment? / Fadzillah Mohd Shariff, Mohd Zain Kutut and Hamizad Abdul Hadi

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