Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi

This paper aims to investigate the relationship between hotel internet marketing channels and customer purchase decision of 5star hotels in Kuala Lumpur. A quantitative approach used in this paper where instrumentation design was based on previous research methodology. Questionnaires were distribute...

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Main Authors:	Amrahi, Amirul Muidz, Mohd Radzi, Salleh
Format:	Article
Language:	English
Published:	2014
Subjects:	Hospitality industry. Hotels, clubs, restaurants, etc. Food service Building operation and housekeeping
Online Access:	http://ir.uitm.edu.my/id/eprint/20613/ http://ir.uitm.edu.my/id/eprint/20613/1/AJ_AMIRUL%20MUIDZ%20AMRAHI%20JTHCA%2014.pdf

id	uitm-20613
recordtype	eprints
spelling	uitm-206132018-07-17T04:50:16Z http://ir.uitm.edu.my/id/eprint/20613/ Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi Amrahi, Amirul Muidz Mohd Radzi, Salleh Hospitality industry. Hotels, clubs, restaurants, etc. Food service Building operation and housekeeping This paper aims to investigate the relationship between hotel internet marketing channels and customer purchase decision of 5star hotels in Kuala Lumpur. A quantitative approach used in this paper where instrumentation design was based on previous research methodology. Questionnaires were distributed to all 5 star hotels in Kuala Lumpur official Facebook fan page using an online survey provider. From the findings, it was found that there is a significant relationship between hotel internet marketing channels and purchase decision. This paper only focused on 5 star hotels in Kuala Lumpur, and it is suggested that the study could be conducted covering all 5star hotels in Malaysia for a better scenario of the industry. 2014 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/20613/1/AJ_AMIRUL%20MUIDZ%20AMRAHI%20JTHCA%2014.pdf Amrahi, Amirul Muidz and Mohd Radzi, Salleh (2014) Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 6 (2). pp. 22-31. ISSN 1985-8914
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Hospitality industry. Hotels, clubs, restaurants, etc. Food service Building operation and housekeeping
spellingShingle	Hospitality industry. Hotels, clubs, restaurants, etc. Food service Building operation and housekeeping Amrahi, Amirul Muidz Mohd Radzi, Salleh Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi
description	This paper aims to investigate the relationship between hotel internet marketing channels and customer purchase decision of 5star hotels in Kuala Lumpur. A quantitative approach used in this paper where instrumentation design was based on previous research methodology. Questionnaires were distributed to all 5 star hotels in Kuala Lumpur official Facebook fan page using an online survey provider. From the findings, it was found that there is a significant relationship between hotel internet marketing channels and purchase decision. This paper only focused on 5 star hotels in Kuala Lumpur, and it is suggested that the study could be conducted covering all 5star hotels in Malaysia for a better scenario of the industry.
format	Article
author	Amrahi, Amirul Muidz Mohd Radzi, Salleh
author_facet	Amrahi, Amirul Muidz Mohd Radzi, Salleh
author_sort	Amrahi, Amirul Muidz
title	Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi
title_short	Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi
title_full	Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi
title_fullStr	Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi
title_full_unstemmed	Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi
title_sort	hotel internet marketing channels and purchase decision / amirul muidz amrahi and salleh mohd radzi
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/20613/ http://ir.uitm.edu.my/id/eprint/20613/1/AJ_AMIRUL%20MUIDZ%20AMRAHI%20JTHCA%2014.pdf
first_indexed	2023-09-18T23:04:55Z
last_indexed	2023-09-18T23:04:55Z
_version_	1777418418299863040

Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi

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