Factors influencing the intention to watch online video advertising among UiTM Kampus Bandaraya Melaka student / Faris Ahmad Anis Ahmad
The purpose of this study is to identify the factors influencing the intention to watch online video advertising among UiTM Kampus Bandaraya Melaka student. The research is based on a sample of 274 respondents. The results show that attitude toward watching OVA, subjective norm and past watching of...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/20782/ http://ir.uitm.edu.my/id/eprint/20782/1/PPb_FARIS%20AHMAD%20ANIS%20AHMAD%20M%20BM%2018_5.pdf |