"Pitahaya: identification of important elements in producing a quality product that will achieve Malaysia's best" / Firdous Abu Bakar

This project paper focuses on the study is focused on the Grading of Quality fruits (Pitahaya) that will achieve Malaysia's Best. The Malaysia's Best brand is designed to be an umbrella brand that facilitates the promotion of Malaysia's agriculture produce both on the domestic and int...

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Main Author:	Abu Bakar, Firdous
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Agricultural industries Fruit and fruit culture Marketing
Online Access:	http://ir.uitm.edu.my/id/eprint/20809/ http://ir.uitm.edu.my/id/eprint/20809/1/PPb_FIRDOUS%20ABU%20BAKAR%20M%20BM%2007_5.pdf

id	uitm-20809
recordtype	eprints
spelling	uitm-208092018-08-14T02:53:55Z http://ir.uitm.edu.my/id/eprint/20809/ "Pitahaya: identification of important elements in producing a quality product that will achieve Malaysia's best" / Firdous Abu Bakar Abu Bakar, Firdous Agricultural industries Fruit and fruit culture Marketing This project paper focuses on the study is focused on the Grading of Quality fruits (Pitahaya) that will achieve Malaysia's Best. The Malaysia's Best brand is designed to be an umbrella brand that facilitates the promotion of Malaysia's agriculture produce both on the domestic and international markets. It offers customer instant product recognition and identification of Malaysia's quality and safety of agricultural produce. The pitahaya (also known as pitaya, dragon fruit, and strawberry pear) is the fruit of several cactus species. Pitahaya, origin and native from Mexico and Central and South America, is a popular fruit over there. It has been brought by Holland and France into Asia The result of the study indicated that the respondents (farmers) get some information how to produce quality products especially pitahaya fruits in market. Beside that the farmer also knows about Malaysia's Best that will help them to produce a quality and safety fruit. The elements that will contribute the quality of pitahaya are fertilizer, Soil, cutting/seeds and technology. FAMA also help them to market the products in public. The result show the relationship between FAMA and farmer need each other to produce the quality fruit of pitahaya. For the conclusion, to produce the quality of fruit (pitahaya) the important elements are fertilizer, soil, cutting/seed and technology. In order to make this quality fruit of pitahaya, all the elements have been include in the questionnaire that was distribute to 50 respondents in Kluang, Johor. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/20809/1/PPb_FIRDOUS%20ABU%20BAKAR%20M%20BM%2007_5.pdf Abu Bakar, Firdous (2007) "Pitahaya: identification of important elements in producing a quality product that will achieve Malaysia's best" / Firdous Abu Bakar. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Agricultural industries Fruit and fruit culture Marketing
spellingShingle	Agricultural industries Fruit and fruit culture Marketing Abu Bakar, Firdous "Pitahaya: identification of important elements in producing a quality product that will achieve Malaysia's best" / Firdous Abu Bakar
description	This project paper focuses on the study is focused on the Grading of Quality fruits (Pitahaya) that will achieve Malaysia's Best. The Malaysia's Best brand is designed to be an umbrella brand that facilitates the promotion of Malaysia's agriculture produce both on the domestic and international markets. It offers customer instant product recognition and identification of Malaysia's quality and safety of agricultural produce. The pitahaya (also known as pitaya, dragon fruit, and strawberry pear) is the fruit of several cactus species. Pitahaya, origin and native from Mexico and Central and South America, is a popular fruit over there. It has been brought by Holland and France into Asia The result of the study indicated that the respondents (farmers) get some information how to produce quality products especially pitahaya fruits in market. Beside that the farmer also knows about Malaysia's Best that will help them to produce a quality and safety fruit. The elements that will contribute the quality of pitahaya are fertilizer, Soil, cutting/seeds and technology. FAMA also help them to market the products in public. The result show the relationship between FAMA and farmer need each other to produce the quality fruit of pitahaya. For the conclusion, to produce the quality of fruit (pitahaya) the important elements are fertilizer, soil, cutting/seed and technology. In order to make this quality fruit of pitahaya, all the elements have been include in the questionnaire that was distribute to 50 respondents in Kluang, Johor.
format	Student Project
author	Abu Bakar, Firdous
author_facet	Abu Bakar, Firdous
author_sort	Abu Bakar, Firdous
title	"Pitahaya: identification of important elements in producing a quality product that will achieve Malaysia's best" / Firdous Abu Bakar
title_short	"Pitahaya: identification of important elements in producing a quality product that will achieve Malaysia's best" / Firdous Abu Bakar
title_full	"Pitahaya: identification of important elements in producing a quality product that will achieve Malaysia's best" / Firdous Abu Bakar
title_fullStr	"Pitahaya: identification of important elements in producing a quality product that will achieve Malaysia's best" / Firdous Abu Bakar
title_full_unstemmed	"Pitahaya: identification of important elements in producing a quality product that will achieve Malaysia's best" / Firdous Abu Bakar
title_sort	"pitahaya: identification of important elements in producing a quality product that will achieve malaysia's best" / firdous abu bakar
publisher	Faculty of Business and Management
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/20809/ http://ir.uitm.edu.my/id/eprint/20809/1/PPb_FIRDOUS%20ABU%20BAKAR%20M%20BM%2007_5.pdf
first_indexed	2023-09-18T23:05:15Z
last_indexed	2023-09-18T23:05:15Z
_version_	1777418439360512000

"Pitahaya: identification of important elements in producing a quality product that will achieve Malaysia's best" / Firdous Abu Bakar

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