"A study of the 4P's in determining customer satisfaction of Taman Mini Malaysia & Mini Asean (TMMA)" / Hani Mardhati Mohamad

As one of the attraction for tourism in Melaka that continuously competing with its neighborhood, Ayer Keroh is still a tourist complex that presents all the attraction of Melaka. It is always a question to the Management of Taman Mini Malaysia & Mini ASEAN on what way or strategy that is the mo...

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Bibliographic Details
Main Author:	Mohamad, Hani Mardhati
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Travel and state. Tourism Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/20821/ http://ir.uitm.edu.my/id/eprint/20821/1/PPb_HANI%20MARDHATI%20MOHAMAD%20M%20BM%2008_5.pdf

id	uitm-20821
recordtype	eprints
spelling	uitm-208212018-07-31T03:44:56Z http://ir.uitm.edu.my/id/eprint/20821/ "A study of the 4P's in determining customer satisfaction of Taman Mini Malaysia & Mini Asean (TMMA)" / Hani Mardhati Mohamad Mohamad, Hani Mardhati Travel and state. Tourism Consumer satisfaction As one of the attraction for tourism in Melaka that continuously competing with its neighborhood, Ayer Keroh is still a tourist complex that presents all the attraction of Melaka. It is always a question to the Management of Taman Mini Malaysia & Mini ASEAN on what way or strategy that is the most effective, match the perception and provides satisfaction to their customer . The purpose of the study is to identify customer satisfaction towards TMMA by using the 4p's, to identify which factor that mostly influence the customer satisfaction and to give suggestion and recommendation to TMMA regarding their 4P's in order to meet customer satisfaction. 50 questionnaires are distributed to visitors and tourist at TMMA but only 43 questionnaires are returned. From the findings, revealed that TMMA is good in giving satisfaction to its customer using its product, price, place and promotion. The results also found that all the marketing mix are accepted and have relationships with customer satisfaction. Place have strong relationships with customer satisfaction compared to other with correlation coefficient equal to 0.614 and p=0.000. All the hypotheses results are quantitative where they are significant at 0.01 level (2-tailed). After completing this research, the results showed that TMMA needs to focus on maintaining its place advantages and in promoting the place through price and its products. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/20821/1/PPb_HANI%20MARDHATI%20MOHAMAD%20M%20BM%2008_5.pdf Mohamad, Hani Mardhati (2008) "A study of the 4P's in determining customer satisfaction of Taman Mini Malaysia & Mini Asean (TMMA)" / Hani Mardhati Mohamad. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Travel and state. Tourism Consumer satisfaction
spellingShingle	Travel and state. Tourism Consumer satisfaction Mohamad, Hani Mardhati "A study of the 4P's in determining customer satisfaction of Taman Mini Malaysia & Mini Asean (TMMA)" / Hani Mardhati Mohamad
description	As one of the attraction for tourism in Melaka that continuously competing with its neighborhood, Ayer Keroh is still a tourist complex that presents all the attraction of Melaka. It is always a question to the Management of Taman Mini Malaysia & Mini ASEAN on what way or strategy that is the most effective, match the perception and provides satisfaction to their customer . The purpose of the study is to identify customer satisfaction towards TMMA by using the 4p's, to identify which factor that mostly influence the customer satisfaction and to give suggestion and recommendation to TMMA regarding their 4P's in order to meet customer satisfaction. 50 questionnaires are distributed to visitors and tourist at TMMA but only 43 questionnaires are returned. From the findings, revealed that TMMA is good in giving satisfaction to its customer using its product, price, place and promotion. The results also found that all the marketing mix are accepted and have relationships with customer satisfaction. Place have strong relationships with customer satisfaction compared to other with correlation coefficient equal to 0.614 and p=0.000. All the hypotheses results are quantitative where they are significant at 0.01 level (2-tailed). After completing this research, the results showed that TMMA needs to focus on maintaining its place advantages and in promoting the place through price and its products.
format	Student Project
author	Mohamad, Hani Mardhati
author_facet	Mohamad, Hani Mardhati
author_sort	Mohamad, Hani Mardhati
title	"A study of the 4P's in determining customer satisfaction of Taman Mini Malaysia & Mini Asean (TMMA)" / Hani Mardhati Mohamad
title_short	"A study of the 4P's in determining customer satisfaction of Taman Mini Malaysia & Mini Asean (TMMA)" / Hani Mardhati Mohamad
title_full	"A study of the 4P's in determining customer satisfaction of Taman Mini Malaysia & Mini Asean (TMMA)" / Hani Mardhati Mohamad
title_fullStr	"A study of the 4P's in determining customer satisfaction of Taman Mini Malaysia & Mini Asean (TMMA)" / Hani Mardhati Mohamad
title_full_unstemmed	"A study of the 4P's in determining customer satisfaction of Taman Mini Malaysia & Mini Asean (TMMA)" / Hani Mardhati Mohamad
title_sort	"a study of the 4p's in determining customer satisfaction of taman mini malaysia & mini asean (tmma)" / hani mardhati mohamad
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/20821/ http://ir.uitm.edu.my/id/eprint/20821/1/PPb_HANI%20MARDHATI%20MOHAMAD%20M%20BM%2008_5.pdf
first_indexed	2023-09-18T23:05:16Z
last_indexed	2023-09-18T23:05:16Z
_version_	1777418441085419520

"A study of the 4P's in determining customer satisfaction of Taman Mini Malaysia & Mini Asean (TMMA)" / Hani Mardhati Mohamad

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