Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam

The purpose of this study is to identify the factors influence intention to purchase halal food products among non-Muslim in Melaka Tengah. The research is based on 150 respondents and used convenience sampling as a technique. The results show that attitude, subjective norm and perceived behavioral...

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Bibliographic Details
Main Author:	Naezam, Husna Izzati
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Food industry and trade. Halal food industry. Certification Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/20861/ http://ir.uitm.edu.my/id/eprint/20861/1/PPb_HUSNA%20IZZATI%20NAEZAM%20M%20BM%2018_5.pdf

id	uitm-20861
recordtype	eprints
spelling	uitm-208612018-08-14T02:49:52Z http://ir.uitm.edu.my/id/eprint/20861/ Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam Naezam, Husna Izzati Food industry and trade. Halal food industry. Certification Purchasing. Selling. Sales personnel. Sales executives The purpose of this study is to identify the factors influence intention to purchase halal food products among non-Muslim in Melaka Tengah. The research is based on 150 respondents and used convenience sampling as a technique. The results show that attitude, subjective norm and perceived behavioral control have influence on intention to purchase Halal food products among non-Muslim in Melaka Tengah. In addition, attitude and subjective also give impact on intention to purchase Halal food products among non-Muslim in Melaka Tengah. The most influential factor is perceived behavioral control on intention to purchase halal food products. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/20861/1/PPb_HUSNA%20IZZATI%20NAEZAM%20M%20BM%2018_5.pdf Naezam, Husna Izzati (2018) Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Food industry and trade. Halal food industry. Certification Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Food industry and trade. Halal food industry. Certification Purchasing. Selling. Sales personnel. Sales executives Naezam, Husna Izzati Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam
description	The purpose of this study is to identify the factors influence intention to purchase halal food products among non-Muslim in Melaka Tengah. The research is based on 150 respondents and used convenience sampling as a technique. The results show that attitude, subjective norm and perceived behavioral control have influence on intention to purchase Halal food products among non-Muslim in Melaka Tengah. In addition, attitude and subjective also give impact on intention to purchase Halal food products among non-Muslim in Melaka Tengah. The most influential factor is perceived behavioral control on intention to purchase halal food products.
format	Student Project
author	Naezam, Husna Izzati
author_facet	Naezam, Husna Izzati
author_sort	Naezam, Husna Izzati
title	Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam
title_short	Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam
title_full	Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam
title_fullStr	Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam
title_full_unstemmed	Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam
title_sort	factors influence non-muslim intention to purchase halal food products / husna izzati naezam
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/20861/ http://ir.uitm.edu.my/id/eprint/20861/1/PPb_HUSNA%20IZZATI%20NAEZAM%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:05:21Z
last_indexed	2023-09-18T23:05:21Z
_version_	1777418446024212480

Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam

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