The effectiveness of Carrefour house brand product strategy towards customer acceptance in Subang Jaya / Khairah Liyana Hassan

Carrefour is the world's second largest retailer, Carrefour SA operates more than 10,300 stores in France and abroad under more than two dozen names including Carrefour, Champion, Shopi, Marche Plus, Dia, Ed, and Promocash. The company merged with Promodes SA in 2000 to become Europe's lea...

Full description

Bibliographic Details
Main Author:	Hassan, Khairah Liyana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Marketing Product management Retail trade Sales promotion By product, profession, service, or industry,
Online Access:	http://ir.uitm.edu.my/id/eprint/20869/ http://ir.uitm.edu.my/id/eprint/20869/1/PPb_KHAIRAH%20LIYANA%20HASSAN%20M%20BM%2008_5.pdf

id	uitm-20869
recordtype	eprints
spelling	uitm-208692018-08-14T03:06:32Z http://ir.uitm.edu.my/id/eprint/20869/ The effectiveness of Carrefour house brand product strategy towards customer acceptance in Subang Jaya / Khairah Liyana Hassan Hassan, Khairah Liyana Marketing Product management Retail trade Sales promotion By product, profession, service, or industry, Carrefour is the world's second largest retailer, Carrefour SA operates more than 10,300 stores in France and abroad under more than two dozen names including Carrefour, Champion, Shopi, Marche Plus, Dia, Ed, and Promocash. The company merged with Promodes SA in 2000 to become Europe's leading operator of supermarkets, convenience stores, discount stores, cash-and-carry outlets, and hypermarkets. The company's founders created the concept of the hypermarket, an expanded supermarket offering a wide variety of merchandise-including groceries, electronics, clothing, and automotive supplies that allowed consumers to accomplish most of their shopping at one store. Hypermarkets became a rapid success, revolutionizing the retail industry in France and worldwide. The main objective of this research is to study on "The Effectiveness of Carrefour house brand product strategy towards customer acceptance in Subang Jaya". Further, it is to know the level of customer satisfaction towards house brand product. For the purpose of this research, the descriptive and causal research was used, 100 questionnaires were distributed to customers of Carrefour, and collected using Nonprobability Sampling Technique which is convenience sampling. Questionnaires were distributed as the survey instrument as the source of primary data, other reliable resources would serve as secondary data. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/20869/1/PPb_KHAIRAH%20LIYANA%20HASSAN%20M%20BM%2008_5.pdf Hassan, Khairah Liyana (2008) The effectiveness of Carrefour house brand product strategy towards customer acceptance in Subang Jaya / Khairah Liyana Hassan. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Product management Retail trade Sales promotion By product, profession, service, or industry,
spellingShingle	Marketing Product management Retail trade Sales promotion By product, profession, service, or industry, Hassan, Khairah Liyana The effectiveness of Carrefour house brand product strategy towards customer acceptance in Subang Jaya / Khairah Liyana Hassan
description	Carrefour is the world's second largest retailer, Carrefour SA operates more than 10,300 stores in France and abroad under more than two dozen names including Carrefour, Champion, Shopi, Marche Plus, Dia, Ed, and Promocash. The company merged with Promodes SA in 2000 to become Europe's leading operator of supermarkets, convenience stores, discount stores, cash-and-carry outlets, and hypermarkets. The company's founders created the concept of the hypermarket, an expanded supermarket offering a wide variety of merchandise-including groceries, electronics, clothing, and automotive supplies that allowed consumers to accomplish most of their shopping at one store. Hypermarkets became a rapid success, revolutionizing the retail industry in France and worldwide. The main objective of this research is to study on "The Effectiveness of Carrefour house brand product strategy towards customer acceptance in Subang Jaya". Further, it is to know the level of customer satisfaction towards house brand product. For the purpose of this research, the descriptive and causal research was used, 100 questionnaires were distributed to customers of Carrefour, and collected using Nonprobability Sampling Technique which is convenience sampling. Questionnaires were distributed as the survey instrument as the source of primary data, other reliable resources would serve as secondary data.
format	Student Project
author	Hassan, Khairah Liyana
author_facet	Hassan, Khairah Liyana
author_sort	Hassan, Khairah Liyana
title	The effectiveness of Carrefour house brand product strategy towards customer acceptance in Subang Jaya / Khairah Liyana Hassan
title_short	The effectiveness of Carrefour house brand product strategy towards customer acceptance in Subang Jaya / Khairah Liyana Hassan
title_full	The effectiveness of Carrefour house brand product strategy towards customer acceptance in Subang Jaya / Khairah Liyana Hassan
title_fullStr	The effectiveness of Carrefour house brand product strategy towards customer acceptance in Subang Jaya / Khairah Liyana Hassan
title_full_unstemmed	The effectiveness of Carrefour house brand product strategy towards customer acceptance in Subang Jaya / Khairah Liyana Hassan
title_sort	effectiveness of carrefour house brand product strategy towards customer acceptance in subang jaya / khairah liyana hassan
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/20869/ http://ir.uitm.edu.my/id/eprint/20869/1/PPb_KHAIRAH%20LIYANA%20HASSAN%20M%20BM%2008_5.pdf
first_indexed	2023-09-18T23:05:22Z
last_indexed	2023-09-18T23:05:22Z
_version_	1777418447193374720

The effectiveness of Carrefour house brand product strategy towards customer acceptance in Subang Jaya / Khairah Liyana Hassan

Similar Items