The effectiveness of Carrefour house brand product strategy towards customer acceptance in Subang Jaya / Khairah Liyana Hassan
Carrefour is the world's second largest retailer, Carrefour SA operates more than 10,300 stores in France and abroad under more than two dozen names including Carrefour, Champion, Shopi, Marche Plus, Dia, Ed, and Promocash. The company merged with Promodes SA in 2000 to become Europe's lea...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2008
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| Online Access: | http://ir.uitm.edu.my/id/eprint/20869/ http://ir.uitm.edu.my/id/eprint/20869/1/PPb_KHAIRAH%20LIYANA%20HASSAN%20M%20BM%2008_5.pdf |