Factors that influenced consumer acceptance towards online shopping behaviour among employees in Majlis Perbandaran Hang Tuah Jaya Melaka / Marliany Abdullah

This study is intends to investigate the factors influencing consumer acceptance towards online shopping behaviour among employees in Majlis Perbandaran Hang Tuah Jaya Melaka. Five objectives have been determined in this study. First, to identify whether there is a significant relationship between p...

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Main Author:	Abdullah, Marliany
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Consumers. Consumer demand. Consumption Telemarketing. Internet marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/20874/ http://ir.uitm.edu.my/id/eprint/20874/1/PPb_MARLIANY%20ABDULLAH%20M%20BM%2018_5.pdf

id	uitm-20874
recordtype	eprints
spelling	uitm-208742018-09-08T05:55:25Z http://ir.uitm.edu.my/id/eprint/20874/ Factors that influenced consumer acceptance towards online shopping behaviour among employees in Majlis Perbandaran Hang Tuah Jaya Melaka / Marliany Abdullah Abdullah, Marliany Consumers. Consumer demand. Consumption Telemarketing. Internet marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This study is intends to investigate the factors influencing consumer acceptance towards online shopping behaviour among employees in Majlis Perbandaran Hang Tuah Jaya Melaka. Five objectives have been determined in this study. First, to identify whether there is a significant relationship between perceived usefulness and consumer acceptance towards online shopping behaviour. Second, to identify the whether there is a significant relationship between website design quality and consumer acceptance towards online shopping behaviour. Third, to identify whether there is a significant relationship between time saving and consumer acceptance towards online shopping behaviour. Next, to identify whether there is a significant relationship between perceived risk and consumer acceptance towards online shopping behaviour. Lastly, to identify the factor that gives most influence on consumer acceptance towards online shopping behavior. The population of the study consists of 317 employees of Majlis Perbandaran Hang Tuah Jaya Melaka and the data were collected by distributing 200 questionnaires but only 198 questionnaires respondents returned the questionnaires. Therefore, only 198 questionnaires were used in this study. To analyse the data, descriptive, correlation and regression analyses were used. From the correlation analysis conducted, the results revealed that there are significant positive relationships between all independent variables (perceived usefulness, website deisgnquality,time saving and perceived risk) and dependent variable (consumer acceptance towards online shopping behaviour). Meanwhile, from regression analysis conducted, it was found that time saving gave more influence to consumer acceptance towards online shopping behaviour. Last but not least, from the Model Summary derived from the analysis, it showed that all independent variable have major influence on consumer acceptance towards online shopping behaviour by 86% and another 14% was influenced by other factors. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/20874/1/PPb_MARLIANY%20ABDULLAH%20M%20BM%2018_5.pdf Abdullah, Marliany (2018) Factors that influenced consumer acceptance towards online shopping behaviour among employees in Majlis Perbandaran Hang Tuah Jaya Melaka / Marliany Abdullah. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumers. Consumer demand. Consumption Telemarketing. Internet marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Consumers. Consumer demand. Consumption Telemarketing. Internet marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Abdullah, Marliany Factors that influenced consumer acceptance towards online shopping behaviour among employees in Majlis Perbandaran Hang Tuah Jaya Melaka / Marliany Abdullah
description	This study is intends to investigate the factors influencing consumer acceptance towards online shopping behaviour among employees in Majlis Perbandaran Hang Tuah Jaya Melaka. Five objectives have been determined in this study. First, to identify whether there is a significant relationship between perceived usefulness and consumer acceptance towards online shopping behaviour. Second, to identify the whether there is a significant relationship between website design quality and consumer acceptance towards online shopping behaviour. Third, to identify whether there is a significant relationship between time saving and consumer acceptance towards online shopping behaviour. Next, to identify whether there is a significant relationship between perceived risk and consumer acceptance towards online shopping behaviour. Lastly, to identify the factor that gives most influence on consumer acceptance towards online shopping behavior. The population of the study consists of 317 employees of Majlis Perbandaran Hang Tuah Jaya Melaka and the data were collected by distributing 200 questionnaires but only 198 questionnaires respondents returned the questionnaires. Therefore, only 198 questionnaires were used in this study. To analyse the data, descriptive, correlation and regression analyses were used. From the correlation analysis conducted, the results revealed that there are significant positive relationships between all independent variables (perceived usefulness, website deisgnquality,time saving and perceived risk) and dependent variable (consumer acceptance towards online shopping behaviour). Meanwhile, from regression analysis conducted, it was found that time saving gave more influence to consumer acceptance towards online shopping behaviour. Last but not least, from the Model Summary derived from the analysis, it showed that all independent variable have major influence on consumer acceptance towards online shopping behaviour by 86% and another 14% was influenced by other factors.
format	Student Project
author	Abdullah, Marliany
author_facet	Abdullah, Marliany
author_sort	Abdullah, Marliany
title	Factors that influenced consumer acceptance towards online shopping behaviour among employees in Majlis Perbandaran Hang Tuah Jaya Melaka / Marliany Abdullah
title_short	Factors that influenced consumer acceptance towards online shopping behaviour among employees in Majlis Perbandaran Hang Tuah Jaya Melaka / Marliany Abdullah
title_full	Factors that influenced consumer acceptance towards online shopping behaviour among employees in Majlis Perbandaran Hang Tuah Jaya Melaka / Marliany Abdullah
title_fullStr	Factors that influenced consumer acceptance towards online shopping behaviour among employees in Majlis Perbandaran Hang Tuah Jaya Melaka / Marliany Abdullah
title_full_unstemmed	Factors that influenced consumer acceptance towards online shopping behaviour among employees in Majlis Perbandaran Hang Tuah Jaya Melaka / Marliany Abdullah
title_sort	factors that influenced consumer acceptance towards online shopping behaviour among employees in majlis perbandaran hang tuah jaya melaka / marliany abdullah
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/20874/ http://ir.uitm.edu.my/id/eprint/20874/1/PPb_MARLIANY%20ABDULLAH%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:05:23Z
last_indexed	2023-09-18T23:05:23Z
_version_	1777418447979806720

Factors that influenced consumer acceptance towards online shopping behaviour among employees in Majlis Perbandaran Hang Tuah Jaya Melaka / Marliany Abdullah

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