The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah
High brand equity is very important to companies in order to compete in the global market today. This paper examines the relationship between brand equity and customer purchase intention in relation to Agromas products. Brand equity elements consists of brand awareness, brand loyalty, perceived qual...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/20878/ http://ir.uitm.edu.my/id/eprint/20878/1/PPb_MOHAMAD%20AZALI%20ABDULLAH%20M%20BM%2018_5.pdf |